Associate Vice President, Client Services, India

wppmedia; Bengaluru; Vor Ort; INR 1.800.000 - 2.400.000; Vollzeit

Zusammenfassung

WPP Media in Bangalore seeks an experienced Digital Media Planner - Associate Vice President to lead digital media planning and strategy. You will translate business objectives, audience insights and budgets into channel plans, define the right media mix and collaborate with strategy, activation, performance and client teams.

You will present senior stakeholders with clear, actionable recommendations. Join a role that shapes digital media strategy at scale, driving growth through insight-led

Qualifikationen

• 5+ years of experience in digital media planning and strategy.
• Proven ability to lead senior client conversations and present clear recommendations.
• Strong analytical thinking with budget allocation and optimisation skills.
• Experience across display, video, social and online publishers.

Aufgaben

• Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans.
• Lead planning across display, video, social and other digital media channels.
• Use audience research and competitive analysis to identify growth opportunities.
• Analyze audience behavior and segmentation to develop effective recommendations.
• Develop reach, frequency, investment and phasing plans with planning metrics.
• Review campaign performance and translate learnings into future plans.
• Collaborate with strategy, activation, performance and client teams to execute the agreed strategy.
• Present clear, persuasive recommendations to senior clients and internal stakeholders.

Kenntnisse

Digital media planning

Strategy development

Channel planning

Audience segmentation

Client leadership

Jobbeschreibung

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.


• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.


• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

Overview of the Job

We are looking for an experienced Digital Media Planner - Associate Vice President to lead digital media planning and strategy for WPP Media in Bangalore. The role will translate business and campaign objectives, audience insights, consumer behaviour and budgets into effective digital media plans; define the right digital channel mix; and work closely with strategy, activation, performance and client teams.

Reporting of the Role

This role reports to the Business Head.

3 Best Things About the Job

• Shape digital media strategy at scale: Lead digital planning across display, video, social, online publishers and other digital channels.


• Turn insight into business impact: Use audience behaviour, consumer insights, competitive intelligence and campaign data to guide investment decisions and improve outcomes.


• Lead through collaboration: Work with client, strategy, activation, performance and other internal teams to bring digital media plans to life.

In this role, your goals will be:

• In 3 months: Build a strong understanding of the client's business priorities, audiences, category dynamics, media history, planning processes and key stakeholders. Review existing digital plans and begin contributing to strategic planning recommendations.


• In 6 months: Independently lead digital media planning for key briefs, present channel and investment recommendations, and establish a consistent approach to optimisation and post-campaign learning.


• In 12 months: Own the digital planning agenda for the portfolio, strengthen planning quality and rigour, improve the connection between audience insights, strategy, investment and measurement, and become a trusted senior partner for clients and internal teams.

What Your Day Job Looks Like

• Translate client briefs, business objectives, audience insights and budgets into digital media strategies and channel plans.


• Lead planning across display, video, social, online publishers and other digital media channels.


• Use audience research, media consumption data, consumer insights and competitive analysis to identify growth opportunities.


• Analyse audience behaviour and segmentation to develop effective digital media recommendations.


• Develop reach, frequency, investment and phasing recommendations using relevant planning metrics and benchmarks.


• Review campaign performance, identify optimisation opportunities and translate post-campaign learning into future planning.


• Partner with strategy, activation, performance and client teams to ensure effective execution of the agreed strategy.


• Present clear, persuasive recommendations to senior client and internal stakeholders.


• Support and guide planning teams while strengthening digital planning standards, processes and ways of working.

Skills and Experience

What You Have to Bring

• Strong digital media planning and strategy capability across multiple digital channels and platforms.


• Strong understanding of digital audience planning, media consumption and audience segmentation.


• Ability to connect media decisions to campaign objectives, consumer behaviour and business objectives.


• Confidence in leading senior client conversations and presenting complex analysis as clear, actionable recommendations.


• Strong commercial and analytical thinking, with disciplined budget allocation, optimisation and measurement practices.