Director - Digital

Mindshare Spain SA; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

WPP Media is recruiting for a Senior Digital Planning Lead to steer the digital planning portfolio for key client accounts in a fast-paced environment. You will mentor a team of planners, craft data-driven media strategies, and drive performance across digital channels.

You will collaborate with cross-functional teams to deliver integrated solutions, optimize campaigns, and present compelling reviews to clients while staying ahead of industry trends and technologies.

Qualifications

• Minimum 6 years in digital media planning and buying.
• Excellent written and oral communication skills with strong presentation abilities.
• Understanding of programmatic landscape including DMP, DSP, SSP.
• Knowledge of 3rd party ad serving, tracking technologies.
• Analytical skills to interpret performance data and metrics.
• Strong interpersonal and communication capabilities.
• Problem-solving mindset and adaptability to new tech in digital advertising.
• Experience collaborating with publishers to elevate standards for clients.
• Exposure to affiliate and programmatic technologies.

Responsibilities

• Lead a team of digital planners with depth across media platforms.
• Guide on media planning and craft an integrated digital approach for clients.
• Present final client proposals and stitch the offering across Digital/Offline media.
• Steer client review meetings and ensure timely delivery of campaigns.
• Develop and manage partnerships with publishers and affiliates.
• Oversee reporting, optimization, and performance reviews.

Skills

Digital media planning

Media buying

Communication skills

Programmatic knowledge

Ad tech knowledge

Analytical skills

Interpersonal skills

Problem solving

Publisher partnerships

Tools

DMP

DSP

SSP

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

Lead the Digital planning portfolio for one of our client, strategically guiding a team to achieve client media KPIs.

Reporting of the role

Reports to the client lead for the business.

3 best things about the job:

• Become a recognized category expert, leading strategic conversations across various platforms.
• Grow your leadership style within an agency committed to nurturing talent.
• Evangelize Tech innovation to build efficiencies

Measures of success

In three months:

• Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client
• Introduce digital channels across media and get the ‘ optimum ’ performance media mix across existing clients
• Lead the team of planners
• Learn about effectively pitching 360 digital products to clients
• Worked with a diverse team of media buyers and planners across 360-degree media and beyond
• Be ready to lead and deliver reviews

In 12 months:

• Emerged as a coveted champion and go-to person on digital marketing solutions
• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities of the role:

• Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
• Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client

Client Success

• Understand client objectives, category/competitive trends for various product categories
• Ability to steer client review meetings on regular basis
• Work towards delivering client delight and success by stitching all media offering including – Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision Team

• Manage and supervise a team of campaign supervisors
• Must know platform nuances and details to lead a team of Supervisors efficiently
• Guide the team on regular basis for Optimization of campaigns
• Work with the Planning team delivering time to time reports,

Campaign and business reporting

• Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
• Have the foresight to tie back media delivery and reports with business objectives
• Work on automation of reports with the automation experts in GroupM

Team Management

• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
• Develop and strike partnership deals with key publishers and large affiliates

Skills and Experience

• Minimum 6 years in digital media planning and buying
• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) – Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.