Associate/Senior Associate- UA

Moonfrog Labs; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Moonfrog Labs in Bengaluru is seeking a hands-on UA marketer to plan and execute campaigns across Google Ads, Facebook Ads, TikTok, and other networks. You will drive user acquisition, optimise performance, and manage budgets for a portfolio of games.

The ideal candidate has 2–4 years of experience in setting up and monitoring campaigns, strong analytical skills, and the ability to report on performance using Excel and presentation tools.

Qualifications

• 2-4 years of hands-on experience in setting up, managing, and monitoring campaigns across Google Ads, Facebook Ads, and other ad networks.
• Experience in a marketing agency is a must.
• Strong data-driven decision-making and analytical skills.
• Ability to independently create management reports and performance comparisons using tools such as ad network consoles, MS Excel, MS Word, and MS PowerPoint.
• Excellent command of English, both written and verbal.
• Prior experience working closely with creative/design teams is a plus.
• Excellent problem-solving skills with strong attention to detail.
• Proactive, self-motivated, and able to work independently with a positive attitude.

Responsibilities

• Develop and execute UA campaigns across Google Ads, Facebook Ads Manager, TikTok, and other networks to meet KPIs.
• Track, analyse, and optimise ad campaigns to maximise revenue across games.
• Collaborate with Creative, Product, and Analytics teams to develop ad creatives, optimise landing pages, and enhance user journey.
• Support technical troubleshooting, including MMP integrations and Reporting APIs for accurate reporting.
• Stay up to date with industry trends, tools, and technologies to keep campaigns competitive.
• Manage campaign budgets and forecast spending with focus on cost-effective acquisition and ROI.

Skills

Campaign management

Data analysis

English proficiency

Excel

PowerPoint

Campaign setup

Independent reporting

Proactive

Tools

Excel

PowerPoint

Job description

Role Overview

You will play a key role in planning and executing campaigns to attract new users to our existing and upcoming game titles. You will be responsible for driving user acquisition, optimising campaign performance, and ensuring efficient utilisation of marketing budgets across multiple performance channels.

Key Responsibilities

• Develop and execute user acquisition campaigns across performance UA channels such as Google Ads, Facebook Ads Manager, TikTok, and other ad networks to achieve KPIs and growth targets.
• Track, analyse, and optimise ad campaigns to maximise revenue across the company’s diverse portfolio of games.
• Collaborate with cross-functional teams, primarily Creative, Product, and Analytics, to develop effective ad creatives, optimise landing pages, and enhance the overall user journey.
• Support technical troubleshooting, including MMP integrations and Reporting APIs, to ensure accurate reporting using in-house tracking technologies and tools.
• Stay up to date with the latest industry trends, tools, and technologies to keep user acquisition campaigns competitive and innovative.
• Manage campaign budgets and forecast spending, with a strong focus on cost-effective user acquisition and ROI.

Must-Have Qualifications

• 2-4 years of hands-on experience in setting up, managing, and monitoring campaigns across Google Ads, Facebook Ads, and other ad networks.
• Experience in a marketing agency is a must.
• Strong data-driven decision-making and analytical skills.
• Ability to independently create management reports and performance comparisons using tools such as ad network consoles, MS Excel, MS Word, and MS PowerPoint.
• Excellent command of English, both written and verbal. Knowledge of additional languages would be an advantage.
• Prior experience working closely with creative/design teams is a plus.
• Excellent problem-solving skills with strong attention to detail.
• Proactive, self-motivated, and able to work independently with a positive attitude.

Good-to-Have Qualifications

• Experience with App Store Optimisation (ASO) for Google Play Store and Apple App Store.
• Awareness of social media platforms and tools for organic and paid user acquisition, such as YouTube, Twitch, Facebook, X (Twitter), TikTok, and Instagram.
• Experience working with additional advertising networks and platforms such as Unity Ads, Mobile OEM Ad Platforms, Airtel Ads, etc.
• Experience in influencer marketing for digital products.
• Experience with SQL or other database tools.