Associate/Senior Associate- CRM

Zingbus Technology; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Zingbus Technology in Gurgaon is seeking a CRM Retention Associate to drive personalized journeys and high‑impact campaigns across web, app, Email, SMS, and WhatsApp. You will own lifecycle campaigns from onboarding to win‑back, leveraging data to optimize retention and reactivation, with cross‑functional collaboration across product, design, growth, analytics, and engineering.

The role focuses on segmentation, experimentation, and a hands‑on approach to building durable CRM programs that

Qualifications

• 1-4 years of hands‑on CRM or lifecycle marketing experience in a fast‑paced consumer tech environment (preferably travel, mobility, or e‑commerce).
• Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
• Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
• A data‑driven approach able to extract insights and translate them into impactful actions.
• Creative thinking with a growth mindset and ability to ideate and experiment with campaigns.
• Strong communication and collaboration skills, with the ability to manage stakeholders across teams.

Responsibilities

• Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
• Develop frameworks for journey orchestration across web, app, and messaging channels.
• Design and manage high‑impact automated journeys (e.g., welcome, inactivity, upsell, win‑back, feedback).
• Continuously optimize flows using A/B testing and cohort‑level analysis.
• Plan and execute personalized campaigns across Push, Email, SMS, and WhatsApp.
• Own campaign calendars, creative briefing, execution, and post‑campaign analysis.
• Leverage behavioral data to build micro‑segments and drive personalization at scale.
• Define events, triggers, attributes, and cohorts for automation and analysis.
• Collaborate with Product, Design, Growth, Analytics, and Engineering to align CRM strategies with business goals.
• Monitor lifecycle metrics and translate data into actionable insights to improve campaigns.

Skills

CRM lifecycle

A/B testing

Data analysis

Cross‑functional collaboration

Campaign design

Tools

CleverTap

MoEngage

WebEngage

Job description

About the Company

• Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
• We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
• Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

Position- Associate/Senior Associate- CRM Retention

Location- Gurgaon

Role Overview

We are looking for a CRM Retention AM with 2-4 years of hands‑on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high‑impact CRM campaigns.

Key Responsibilities

CRM Strategy & Lifecycle Ownership

• Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
• Develop frameworks for journey orchestration across web, app, and messaging channels.

Lifecycle Campaigns & Journeys

• Design and manage high‑impact automated journeys (e.g., welcome, inactivity, upsell, win‑back, feedback, etc.).
• Continuously optimize flows using A/B testing and cohort‑level analysis.

Multi‑Channel Campaign Management

• Plan and execute personalized, data‑driven campaigns across Push Notifications, Email, SMS, and WhatsApp.
• Own campaign calendars, creative briefing, execution, and post‑campaign analysis.

Segmentation & Personalization

• Leverage behavioral and transactional data to build micro‑segments.
• Drive personalization at scale based on user actions, platform preferences, and engagement patterns.

Tool & Tech Ownership

• Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.
• Define events, triggers, attributes, and user cohorts for automation and analysis.

Cross‑Functional Collaboration

• Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.

Reporting & Analytics

• Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.
• Translate data into actionable insights to improve campaign performance and user experience.

In‑Product Messaging

• Collaborate with Product and Design to enhance in‑app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).

What We are Looking For

• 1-4 years of hands‑on CRM or lifecycle marketing experience in a fast‑paced consumer tech environment (preferably travel, mobility, or e‑commerce).
• Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
• Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
• A data‑driven approach able to extract insights and translate them into impactful actions.
• Creative thinking with a growth mindset someone who enjoys ideating and experimenting with campaigns.
• Strong communication and collaboration skills, with the ability to manage stakeholders across teams.
• Translate data into actionable insights to improve campaign performance and user experience.