Associate Relationship Manager-Liabilities

IDFC FIRST Bank; Jhajjar; On-site; INR 300,000 - 420,000; Full time

Job summary

IDFC FIRST Bank is seeking an Associate Relationship Manager-Liabilities to deepen relationships in Rural Banking. You will support Relationship Manager in liabilities penetration, drive client acquisition, and promote the bank’s products at the time of account opening.

Role requires field verification for KYC and cross-selling across mobile banking, net banking and deposits, with a focus on superior service and wallet growth in rural markets.

Qualifications

• Account opening with strict adherence to KYC norms.
• Lead generation and promotion activities to drive awareness of bank products.
• Engage customers with multiple products at account opening (mobile banking, net banking, deposits).

Responsibilities

• Lead Area Mapping and maintain daily activity/sales reports.
• Prepare customer wish lists through outreach and promotions.
• Ensure completion of account opening with KYC compliance (field verification mandatory).
• Drive client acquisition and cross-sell opportunities across the catchment.
• Provide superior customer service to grow wallet share and resolve queries.
• Support for livelihood advancement and community initiatives.

Skills

Relationship building

Cold calling

Cross-selling

Customer service

Education

Graduation: BA / BCom / BBA / BSc / BTech / BE

Job description

Role/Job Title:

Associate Relationship Manager-Liabilities

Function/Department:

Rural Banking

Job Purpose:

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer. The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Primary Responsibilities:

• Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports.
• Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area.
• Ensure completion of account opening formalities with strict adherence to KYC norms. (Field verification Mandatory)
• Engage customers with multiple products at the time of account Opening. (viz: Mobile banking / Net banking registration / Recurring Deposit-Fixed Deposit activation)
• Ensuring account activation and subsequently maintaining the health of account.
• Ensure superior customer service to capture larger wallet share of population.
• Spearhead resolution of customer queries and issues.
• Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements.
• Ensure compliance as per the bank requirements.
• Recommend process changes in order to improve service efficiency and quality across the branch network.
• Provide support for implementation of livelihood advancement and community development initiatives.

Secondary Responsibilities:

• Recommend process changes in order to improve service efficiency and quality across the branch network.
• Provide support for implementation of livelihood advancement and community development initiatives.

Education Qualification:

Graduation: BA / BCom / BBA / BSc / BTech / BE or any other graduate.

Experience:

0 to 2 years of relevant branch banking experience.