Associate Relationship Manager-Liabilities

IDFC FIRST Bank; Jajpur; On-site; INR 500,000 - 750,000; Full time

Job summary

IDFC FIRST Bank in India seeks an Associate Relationship Manager for Liabilities in Rural Banking. You will deepen relationships, support penetration of liabilities, and drive client acquisition while maintaining high service standards across catchment areas.

Responsibilities include lead generation, account openings with strict KYC adherence, cross-selling multiple products at opening, and maintaining account health with proactive issue resolution.

Qualifications

• Graduation in any discipline as listed above.
• 0–2 years of relevant branch banking experience.
• KYC norms compliance and field verification mandatory.

Responsibilities

• Lead area mapping and maintain daily activity/sales reporting.
• Prepare customer lists via cold calling and promotions to raise bank product awareness.
• Complete account opening with strict adherence to KYC norms; field verification mandatory.
• Engage customers with multiple products at account opening (mobile/net banking, RD/FD).
• Ensure account activation and ongoing account health.
• Deliver superior customer service to capture larger wallet share.
• Lead resolution of customer queries and issues.
• Assess client needs and generate revenue through cross-sell opportunities.
• Ensure compliance with bank requirements.
• Recommend process changes to improve service efficiency and quality.
• Support livelihood advancement and community development initiatives.

Education

Graduation: BA / BCom / BBA / BSc / BTech / BE or any other graduate

Job description

Role/Job Title:

Associate Relationship Manager-Liabilities

Function/Department:

Rural Banking

Job Purpose:

The role entails deepening relationships with Rural Banking accounts and ensuring best in-class service to the customers. The role bearer has a responsibility to support Relationship Manager in penetration of liabilities business in Rural markets through lead generations and account opening as per needs of customer. The role bearer is responsible for driving client acquisition, building household level customer relationships and capitalizing on lifetime value in each relationship to achieve larger organizational goals.

Primary Responsibilities:

• Lead Area Mapping in the catchment and maintain accurate and timely daily activity / Sales reports.
• Prepare Wish list of customers through cold calling and promotion activities to drive awareness about the bank and products across the catchment area.
• Ensure completion of account opening formalities with strict adherence to KYC norms. (Field verification Mandatory)
• Engage customers with multiple products at the time of account Opening. (viz: Mobile banking / Net banking registration / Recurring Deposit-Fixed Deposit activation)
• Ensuring account activation and subsequently maintaining the health of account.
• Ensure superior customer service to capture larger wallet share of population.
• Spearhead resolution of customer queries and issues.
• Assess and evaluate the client needs and generate new sources of revenue by leveraging cross sell opportunities as per their lifestyle, risk profiling and requirements.
• Ensure compliance as per the bank requirements.
• Recommend process changes in order to improve service efficiency and quality across the branch network.
• Provide support for implementation of livelihood advancement and community development initiatives.

Secondary Responsibilities:

• Recommend process changes in order to improve service efficiency and quality across the branch network.
• Provide support for implementation of livelihood advancement and community development initiatives.

Education Qualification:

Graduation: BA / BCom / BBA / BSc / BTech / BE or any other graduate.

Experience:

0 to 2 years of relevant branch banking experience.