Associate Principal - Software Engineering

LTM; Mumbai; On-site; INR 4,200,000 - 6,000,000; Full time

Job summary

LTM in Mumbai seeks an SEO & GEO / SEM Lead to drive strategy and execution of search programs for enterprise clients. You will lead large delivery teams (30–50+) and serve as senior client-facing authority, shaping governance, playbooks, and performance metrics.

The role requires hands-on expertise, executive communication, and the ability to translate business goals into scalable search solutions across SEO and paid search.

Qualifications

• 12–18+ years of experience in SEO, SEM, or performance marketing.
• Hands-on SEO and paid search execution.
• Proven experience leading large teams (30–50+ members) in complex enterprise environments.
• Experience working in or building Search COEs / large search teams.
• Strong understanding of search performance measurement, analytics, and optimization levers.
• Excellent stakeholder management and executive communication skills.

Responsibilities

• Own and lead the SEO & GEO / SEM Center of Excellence, including vision, operating model, governance, and KPIs.
• Define and standardize search playbooks, frameworks, SLAs, and reusable assets.
• Lead and mentor large global teams (30–50+ resources) across SEO and SEM.
• SEO Leadership: Own enterprise-level SEO strategy and execution (technical SEO, on-page, content SEO, and governance).
• Drive SEO integration across campaigns, content, owned media, and web platforms.
• Establish SEO measurement frameworks, dashboards, and continuous optimization processes.
• Ensure SEO best practices are embedded into design, development, and content workflows.
• SEM / Paid Search Leadership: Lead SEM / Paid Search operations across Google Ads, Bing Ads, and related platforms.
• Oversee keyword strategy, bidding, budget pacing, performance optimization, and reporting.
• Partner with media, analytics, and marketing teams to improve ROAS, CAC, and conversion performance.

Skills

SEO

SEM

Team leadership

Stakeholder management

Executive communication

Analytics

Performance marketing

Job description

Role Description

Job Title: SEO & GEO / SEM Lead

Role Overview

This role will lead strategy, execution excellence, and capability maturity for search operations, while managing large delivery teams and acting as the senior client‑facing authority for search programs.

hands‑on search expertise, people's leadership, operational governance, and executive communication

Key Responsibilities

• Own and lead the SEO &GEO / SEM Center of Excellence, including vision, operating model, governance, and KPIs
• Define and standardize search playbooks, frameworks, SLAs, and reusable assets
• Lead and mentor large global teams (30–50+ resources) across SEO and SEM
• SEO Leadership
• Own enterprise‑level SEO strategy and execution (technical SEO, on‑page, content SEO, and governance)
• Drive SEO integration across campaigns, content, owned media, and web platforms
• Establish SEO measurement frameworks, dashboards, and continuous optimization processes
• Ensure SEO best practices are embedded into design, development, and content workflows
• SEM / Paid Search Leadership
• Lead SEM / Paid Search operations across Google Ads, Bing Ads, and related platforms
• Oversee keyword strategy, bidding, budget pacing, performance optimization, and reporting
• Partner with media, analytics, and marketing teams to improve ROAS, CAC, and conversion performance

Stakeholder & Client Leadership

• Act as senior client interface for SEO &GEO and SEM engagements
• Provide clear executive‑level communication, reporting, and performance narratives
• Translate business objectives into scalable, measurable search strategies

Delivery Excellence & Optimization

• Ensure predictable delivery, SLA adherence, and quality across search programs
• Drive automation, tooling, and efficiency across SEO and SEM workflows
• Enable smooth collaboration with Campaign Ops, Ad Ops, and Marketing Ops teams

Required Skills & Experience

• 12–18+ years of experience in SEO, SEM, Search Marketing, or Performance Marketing
• Strong hands‑on expertise in SEO and Paid Search execution
• Proven experience leading large teams (30–50+ members) in complex enterprise environments
• Experience working in or building Search COEs / large search s
• Strong understanding of search performance measurement, analytics, and optimization levers
• Excellent stakeholder management and executive communication skills

Preferred Qualifications

• Experience with enterprise websites and large‑scale SEO programs
• Exposure to MarTech, analytics platforms, tag management, and CMS ecosystems
• Experience supporting global brands and multi‑region delivery models
• Background in BFSI, Retail, FMCG, Telecom, or Healthcare domains

Success Metrics

• Mature and scalable SEO / SEM COE operating model
• Improved organic visibility, paid search performance, and efficient metrics
• Predictable delivery with strong SLA adherence
• Team capability growth, certification, and retention
• High client satisfaction