Associate -Partner Marketing

Tech Mahindra; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Tech Mahindra in India seeks a seasoned Alliance Marketing Manager to own planning, execution, and performance tracking of multi-channel partner marketing programs. You will work with the partner Marketing team to co-create assets and drive awareness, demand, and pipeline.

Collaborate with industry, vertical, and competency marketing teams to align with alliance priorities, manage large-scale events, ABM campaigns, and ROI reporting.

Qualifications

• Strong communication and stakeholder management skills with a proactive, creative, and entrepreneurial mindset.
• Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.

Responsibilities

• Own the planning, execution, and performance tracking of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline.
• Work closely with the partner Marketing team to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral.
• Collaborate cross-functionally with industry, vertical, and competency marketing teams to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs.
• Lead project management across alliance initiatives—prioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions.
• Drive large-scale industry events, executive forums, and customer roundtables in collaboration with sales and partner teams.
• Support and manage Analyst & Advisory Relations activities related to the alliance, including participation in studies, assessments, and briefings.
• Own internal and external communications for the alliance, including newsletters, customer/partner mailers, announcements, and press releases.
• Drive top-of-the-funnel pipeline contribution through integrated campaigns spanning digital, content, events, and ABM-led motions.
• Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs.

Skills

Communication skills

Stakeholder management

Program management

Entrepreneurial mindset

Campaign analytics

ABM campaigns

Content development

Event management

Job description

• Own the planning, execution, and performance tracking of multi-channel alliance and partner marketing programs to drive awareness, demand generation, and pipeline.
• Work closely with the partner Marketing team to develop and co-create joint marketing assets, including presentations, emails, brochures, case studies, thought leadership, and solution collateral.
• Collaborate cross-functionally with industry, vertical, and competency marketing teams to ensure tight alignment with alliance priorities and maximize impact of joint GTM programs.
• Lead project management across alliance initiatives—prioritizing programs that support the overall alliances strategy, partner-specific plans, opportunity development, and account-based motions.
• Drive large-scale industry events, executive forums, and customer roundtables in collaboration with sales and partner teams.
• Support and manage Analyst & Advisory Relations activities related to the alliance, including participation in studies, assessments, and briefings.
• Own internal and external communications for the alliance, including newsletters, customer/partner mailers, announcements, and press releases.
• Drive top-of-the-funnel pipeline contribution through integrated campaigns spanning digital, content, events, and ABM-led motions.
• Track, analyse, and report on campaign performance and partner marketing ROI, deriving insights to continuously optimize programs.

Profile : Candidate with 5-7 years relevant experience .

• Strong communication and stakeholder management skills with a proactive, creative, and entrepreneurial mindset.
• Excellent organizational and program management capabilities, with the ability to manage multiple initiatives in parallel.