Associate Marketing Director, ADC India

Abbott; Mumbai City; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Abbott in Mumbai seeks an experienced Marketing Leader to drive strategy and execution for India. You will lead a cross-functional marketing team, align initiatives with global objectives, and optimize ROI across HCP, consumer, digital, CRM and customer experience domains.

The role requires 10–15 years in marketing or brand management within pharma/medical devices or consumer health, with strong leadership and stakeholder influence. A results-driven, data-focused approach is essential.

Qualifications

• Bachelor's degree in business management, science or other relevant fields; MBA is a plus.
• 10 to 15 years' relevant experience in Marketing or Brand Management, preferably in pharma/medical devices/consumer health.

Responsibilities

• Develop and execute long-term marketing strategies aligned with global and area objectives.
• Provide leadership to India's marketing team with clear goals and performance tracking.
• Collaborate with affiliate leadership and stakeholders to align marketing with business priorities.
• Oversee marketing budget allocation to optimize ROI and growth.
• Drive marketing execution for FreeStyle Libre to achieve high share of voice and link marketing to sales performance.
• Lead development of marketing insights/slides for annual planning and reviews.

Skills

Leadership

Strategic marketing

Cross-functional collaboration

Digital marketing

Omni-channel marketing

Education

Bachelor's degree in business management, Science or other relevant fields

MBA

Tools

PowerBI

MS Teams

Excel

PPT

Veeva Vault

Salesforce

Job description

JOB DESCRIPTION:

ROLE DESCRIPTION

• Part of India's Leadership Team, leads the strategic direction of marketing efforts within the local market, ensuring alignment with area and global objectives while driving business growth.
• Responsible for all aspects of Marketing activities including HCP, Consumer, Digital, CRM and Customer Experience.
• Responsible for leading the marketing team, optimizing execution, and ensuring marketing strategies contribute to long-term success.

KEY RESPONSIBILITIES

• Develop and execute long-term marketing strategies that align with global and area objectives.
• Provide leadership to India's marketing team, ensuring clear goals, performance tracking, and continuous development.
• Collaborate with affiliate leadership team and stakeholders in Commercial, Sales, Medical etc., to align marketing execution with business priorities.
• Oversee marketing budget allocation, ensuring investments drive business growth and optimize ROI.
• Marketing execution with flair and innovation: ensure that FreeStyle Libre brand achieves high share of voice and a strong link between marketing initiatives and sales performance. Track and analyze marketing performance, leveraging insights to refine strategies and improve execution.
• Lead development of marketing insights/slides for annual planning, business reviews and LBE.
• Represent the affiliate in area and global marketing discussions, advocating for local market needs and ensuring strategy alignment.
• Ensure marketing compliance with all legal and regulatory requirements.
• Develop strong relationships with key external partners, including agencies, media, and vendors, to drive marketing effectiveness.
• Lead innovation efforts, piloting new marketing approaches and evaluating their potential for scale.
• Foster a culture of collaboration, data-driven decision-making, and continuous improvement across the marketing team.

QUALIFICATIONs & EXPERIENCE

• Bachelor's degree in business management, Science or other relevant fields. Advanced Degree such as MBA a plus.
• 10 to 15 years' relevant experience in Marketing or Brand Management, preferably in the pharmaceutical, medical device or consumer health industry.
• Proven track record in developing and executing integrated marketing plans, preferably with omni-channel marketing experience.
• More than 5 years of managerial experience with strong leadership capability. Ability to motivate and coach a team of marketing professionals.
• Proven ability to influence senior-level stakeholders and skillfully communication with insights and data.
• Excellent communication skills and the ability to influence, lead, negotiate, and work effectively at all levels. Strong collaboration skills with cross-functional stakeholders.
• Familiar with MS Office Suite of Products (PowerBI, MS Teams, Excel, PPT) and CRM platforms (Veeva Vault, Salesforce etc.).

CRITICAL EXPERIENCES TO BE READY FOR THIS ROLE

• Lead long-term marketing planning within a local market.
• Lead alignment efforts with marketing with sales, medical, and commercial teams.
• Use advanced analytics to optimize marketing execution.
• Allocate and optimize marketing budgets.
• Manage and mentor marketing professionals at different levels.

KEY COMPETENCIES

• Customer centricity

• Insights-driven

• Brand building & strategy

• Product marketing

• Developing self & others

• Commercial acumen

• Effective communication & influence

• Executional excellence

• Digital engagement

• Advertising and/or HCP marketing

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

ADC Diabetes Care

LOCATION:

India > Mumbai : BKC Building

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)