Associate Manager CLM

M-League; Bengaluru; Presencial; INR 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Mobile Premier League (MPL) in Bengaluru is seeking an Associate Manager for Customer Lifecycle Management to design and optimize marketing strategies across the player journey, from acquisition to retention and loyalty. You will leverage CRM platforms and data to personalize messaging and reduce churn.

The role requires 3-5 years in CLM/CRM with exposure to real money gaming, strong analytics, and collaboration with product/tech teams to deliver impactful player experiences.

Formación

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years in CLM, CRM, or retention marketing, with at least 1-2 years in Real Money Gaming (RMG) or online gaming preferred.
• Proven track record of planning, executing, and analyzing live operations events, features, promotions that drove KPIs.
• Deep understanding of game economy principles, monetization mechanics, and player psychology in a real money gaming context.
• Proven ability to develop CLM strategies that improve LTV and reduce churn.

Responsabilidades

• Plan, execute, and optimize multi-channel campaigns (email, SMS, in-app, push, WhatsApp, social) across lifecycle stages.
• Create personalized messaging for different player segments.
• Collaborate with product and tech teams to implement features that boost engagement and retention.
• Manage promotional calendars and ensure timely campaigns; oversee A/B testing of subject lines, creatives, offers, CTAs.
• Utilize CRM data and BI tools to understand player behavior, identify trends, and measure campaign effectiveness.
• Analyze metrics such as LTV, churn, retention, conversion, and engagement; report insights to stakeholders.
• Develop and refine customer segmentation models for highly targeted communications.
• Leverage dynamic content and personalization to deliver relevant offers to individual players.

Conocimientos

CRM platforms

Lifecycle marketing

A/B testing

Data analytics

Segmentation

Educación

Bachelor's degree in Marketing

MBA

Herramientas

CleverTap

Descripción del empleo

Associate Manager - Customer Lifecycle Management

Mobile Premier League (MPL) is the largest competitive skill gaming platform in the world that allows users to participate in free as well as paid competitions across 60+ games in multiple categories, including fantasy sports, sports games, puzzle, casual and board games. Founded in 2018, MPL is trusted by over 90 million registered users across India, and North America.

To learn more about MPL, please visit www.mpl.live .

The Customer Lifecycle Management (CLM) Marketing Manager will be responsible for developing, executing, and optimizing comprehensive marketing strategies across the entire customer journey, from acquisition to retention, win-back, and loyalty, specifically tailored for the real money gaming industry. This role requires a data-driven individual with a strong understanding of player behavior, CRM platforms, and a passion for creating personalized and impactful player experiences. You will play a critical role in increasing player lifetime value (LTV) and reducing churn.

This role is based out of our Bangalore office.

Here’s what you will do :

• Plan, execute, and optimize multi-channel marketing campaigns (email, SMS, in-app notifications, push notifications, WhatsApp, social media, etc.) for various lifecycle stages.


• Create compelling and personalized messaging that resonates with different player segments.


• Collaborate with the product and tech teams to implement new features and functionalities that enhance player engagement and retention.


• Manage promotional calendars and ensure timely execution of campaigns. Oversee the A/B testing of various campaign elements (subject lines, creatives, offers, call-to-actions) to continuously improve performance.


• Utilize CRM data, analytics tools, and business intelligence to understand player behavior, identify trends, and measure campaign effectiveness.


• Analyze key metrics such as LTV, churn rate, retention rate, conversion rates, and engagement metrics.


• Provide regular reporting and insights on CLM performance to stakeholders, recommending actionable strategies for improvement.


• Develop and refine customer segmentation models to enable highly targeted and personalized marketing communications.


• Leverage dynamic content and personalization techniques to deliver relevant offers and experiences to individual players

What we are looking for :

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.


• 3-5 years of experience in customer lifecycle management, CRM, or retention marketing, with at least 1-2 years specifically within the Real Money Gaming (RMG) or online gaming industry is highly preferred.


• Proven track record of successfully planning, executing, and analyzing live operations events, features, and promotions that drove significant KPIs.


• Deep understanding of game economy principles, monetization mechanics (e.g., in-app purchases, subscriptions, ad monetization), and player psychology in a real money gaming context.


• Proven track record of developing and executing successful CLM strategies that have demonstrably improved LTV and reduced churn.


• Strong understanding of player psychology and behavior in the RMG space.


• Hands-on experience with leading CRM platforms (e.g., CleverTap).


• Excellent written and verbal communication skills.


• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.


• Strong analytical, problem-solving, and decision-making skills.