Associate Manager Acquisition Current Account

Stay Ahedge; Ludhiana; On-site; INR 500,000 - 750,000; Full time

Job summary

Stay Ahedge is seeking an Associate Manager Acquisition (Current Account) to drive new NTB current accounts through direct customer engagement and field sales across a designated branch catchment. You will support the Sales Manager in mapping opportunities and gathering customer feedback to identify growth opportunities.

The role requires banking knowledge, strong communication, and the ability to meet monthly acquisition targets while ensuring compliance with policies and regulatory

Qualifications

• Graduate in any discipline (Full-time).
• 1-4 years of sales experience, preferably in banking.
• Excellent communication and client-facing skills.
• Knowledge of CASA, KYC and banking processes.
• Own vehicle and willingness for field sales.
• Ability to work across teams and meet targets.
• Fluent in English with strong business communication skills.

Responsibilities

• Acquire NTB current account customers from identified segment and catchment area.
• Ensure high-quality acquisitions in terms of product mix, customer segments, and account constitution.
• Register and activate acquired customers on digital and direct banking channels.
• Meet and exceed monthly acquisition targets by addressing customers' transaction banking needs.
• Assist the Sales Manager in catchment mapping and opportunity identification.
• Provide regular feedback to Sales Managers on customer needs and market trends.
• Adhere to SOPs and ensure compliance with internal policies and external regulations.
• Maintain quality sourcing in line with the bank’s acquisition standards.

Job description

Job Requirements

About the Role

The Associate Manager Acquisition (Current Account) is responsible for acquiring new-to-bank (NTB) current account customers for a designated branch. This role involves direct customer interaction, understanding banking needs, and offering tailored solutions. The incumbent will also support the Sales Manager in catchment mapping, gathering customer feedback, and identifying potential business opportunities. The role is critical in driving client acquisition, deepening customer relationships, and maximizing lifetime value to achieve broader organizational goals.

Key Responsibilities

Primary Responsibilities

• Acquire NTB current account customers from the identified segment and catchment area.
• Ensure high-quality acquisitions in terms of product mix, customer segments, and account constitution.
• Proactively register and activate acquired customers on digital and direct banking channels.
• Meet and exceed monthly acquisition targets by analyzing and addressing customers' transaction banking needs.
• Assist the Sales Manager in catchment mapping and opportunity identification.
• Provide regular feedback to Sales Managers/Relationship Managers on customer needs and market trends.
• Adhere to the organization’s selling norms and Standard Operating Procedures (SOPs).
• Ensure strict compliance with internal policies and external regulatory guidelines.
• Maintain quality sourcing in line with the bank’s acquisition standards.

Secondary Responsibilities

• Maintain strong market awareness and a deep understanding of customer needs.
• Collaborate with other departments and functions within the branch to deliver comprehensive product and service offerings, ensuring a customer-centric approach.

What We Are Looking For

Education

• Graduate in any discipline (Full-time).

Experience

• 1-4 years of experience in sales, preferably within the Banking sector.

Skills and Attributes

• Customer-focused approach with a passion for service excellence.
• Ability to identify and convert business opportunities.
• Knowledge of current account products and transaction banking.
• High level of integrity and compliance orientation.
• Collaborative mindset and ability to work across teams.
• Self-motivated with a drive to achieve targets.
• Fluent in English with strong business communication skills

CA AM Guidelines

• Candidate must have banking experience.
• Should have knowledge of CASA, KYC, and banking processes.
• Frequent job switchers will not be considered.
• Employment gap should not be more than 6 months.
• Must have their own vehicle.
• Should be comfortable with field sales activities.
• Good communication skills and local market knowledge are mandatory.
• Candidate should be able to give a professional introduction and explain their experience confidently.
• Reason for job change should be explained professionally.