Associate Ecommerce

Publicis Groupe India; Mumbai; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Publicis Groupe India is seeking a driven digital marketing professional in Mumbai to lead end-to-end ecommerce campaigns across platforms like Amazon and Flipkart, while integrating AdWords and Facebook Ads to maximize reach, revenue, and retention.

The role involves consumer profiling, audience targeting, and delivering growth through data-driven optimization in a fast-paced digital environment.

Qualifications

• Must be eager to learn and adapt in a fast-paced digital environment.
• Strong ownership when working with ecommerce brands and platforms.
• Proactive brainstorming and collaboration with team and clients.

Responsibilities

• Manage end-to-end campaigns on ecommerce/quick commerce platforms (Amazon, Flipkart, Blinkit, Zepto).
• Integrate channels like AdWords and Facebook Ads to boost reach and revenue.
• Analyze data to optimize performance and ROI; provide growth strategies.
• Prepare campaign plans covering AMS, AdWords, Facebook, affiliates, and programmatic media.
• Mentor junior staff and share insights to improve team capability.

Skills

Curiosity to learn

Agile & proactive

Ownership

Upskilling

AdWords/Facebook Ads knowledge

Job description

The role involves managing end-to-end campaigns on e-commerce and quick commerce marketing platforms like Amazon, Flipkart, Blinkit, Zepto etc., from consumer profiling to performance optimization, while integrating channels like AdWords and Facebook Ads to boost client reach, revenue, and retention, and providing e-commerce growth strategies in a fast-paced digital environment.

Responsibilities:

• Holistic knowledge of Amazon, Flipkart, Blinkit and Zepto platform functionalities to help brands navigate their growth opportunities.
• Fair understanding of Ecommerce & Quick Commerce business models.
• Work on a Client Account for Paid Digital Marketing.
• Understand Client’s Business/Revenue model and goals.
• Do Consumer profiling & define Target Audience on Digital - Draw Consumer insights & map digital touch points.
• Fulfilment of Business goals (Reach, Awareness, Revenue, Retention etc.) through digital channels.
• Create Paid Media campaign plans inclusive of all channels (Amazon Marketing Services (AMS), AdWords, Facebook, Affiliates, Programmatic etc.)
• Execute, monitor and optimize the performance of campaigns.
• Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day client management as well as reporting and reviews.
• Analyzing & optimizing campaign performance to increase ROI of brands.
• Recommending E-commerce best practices to improve brand market share.
• Groom and Mentor colleagues & junior's as per requirements.

Required Skills:

• Curiosity to learn & grow in a fast-paced environment.
• Agile & proactive when suggesting ideas or brainstorming with team/client.
• Ability to take ownership & working with brands & Ecommerce platforms.
• Upskilling constantly to keep up with the industry trends & updates.
• Knowledge & exposure towards of AdWords and/or Facebook Ads will be an added advantage.