Associate Director - Micro Drama (Sales)

ShareChat; Bengaluru; Hybrid; INR 3,500,000 - 5,500,000; Full time

Benefits offered by this job

ESOPs

Comprehensive insurance

Hybrid working

Gym allowance

Zomato coupons

Monthly childcare allowance

Job summary

ShareChat's Associate Director - Micro Drama will own and scale the microdrama ad sales business across digital, OTT and branded content. You will lead end-to-end deals, from crafting pitches to closing agreements, collaborating with content, production and partnerships teams.

The role requires 8–12 years in ad sales, a strong storyteller with a commercial mindset, and comfort in a fast-scaling early-stage category.

Qualifications

• 8–12 years of ad sales experience across digital, OTT, broadcast or branded content.
• Experience selling microdrama or vertical short-series formats is a plus.
• You sell content and concepts, not just inventory, with proven deal closure.
• Strong storyteller with commercial mindset and client-facing skills.

Responsibilities

• Join sales teams in client meetings to explain the microdrama format and outcomes.
• Turn brand briefs into microdrama-led concepts and proposals.
• Build partnerships with production houses and brand solutions teams.
• Coordinate with operations, finance, legal and content teams to deliver promises.

Skills

Ad sales

Digital media

Brand partnerships

Storytelling

Job description

ShareChat (Mohalla Tech Pvt Ltd) is India’s largest homegrown social media company and the only local player to achieve profitability in the industry, with 200+ million Monthly Monetizable Users across all its platforms.

Founded in 2015, ShareChat has social media brands such as the ShareChat App and Moj App and micro drama app QuickTV under its portfolio. QuickTV, the newest addition to ShareChat's family of apps, crossed the 10 million downloads mark within 3 months of launch and currently has 60Mn MAUs across the network viewing the vertical episodic content.

Today, the ShareChat network maintains a whopping 1,000 Cr ARR and is India’s leading social media platform servicing users across the country in 15 regional languages. This growth has led to a 28% YoY revenue growth in the July-Sept (2025-26) quarter and increased it by more than 60% in the Oct-Dec quarter.

About the Product:

QuickTV is ShareChat’s mobile-first streaming app for micro-dramas: short, fast-paced, vertical mini-series with 90–120 second episodes. Genres include romance, family and revenge, and the content is both professionally produced and AI-assisted, made for snackable viewing. QuickTV crossed 25M+ downloads within 6 months of launch and has now passed 50M+ downloads. Micro-dramas reach 70M+ MAUs across the ShareChat Network. There are 500+ original series live, each with 50 -100 episodes that keep users binge-watching. That drives 1B+ daily episodic views and about 80 viewing sessions per user each month, among the highest in the category.

What You’ll Do?

As Associate Director - Micro Drama, you will own and scale microdrama ad sales business for our portfolio verticals, end-to-end. Working alongside our sales and content team, you’ll bring brands into the microdrama format through content- and concept-led selling, and partner with ideation, content and production teams to deliver what we pitch.

Note: This is a core sales role with quarterly targets

Sales Support and Pitches

• Join sales teams in client meetings to explain the microdrama format, storytelling approach, audience behaviour, and performance outcomes.
• Tailor narratives and examples to the brand’s category, objective, and creative openness.
• Help craft pitch stories, case studies, and microdrama-led campaign ideas that strengthen the sales narrative.

Content and Concept Selling

• Lead client and agency conversations on the microdrama format, storytelling approach, audience behaviour and performance outcomes.
• Turn brand briefs into microdrama-led concepts (branded series, in-content integrations, custom IPs) tailored to the brand’s category, objective and creative openness.
• Craft pitch stories, case studies and proposals with the ideation and brand solutions teams that sharpen the sales narrative.

Production House and Ecosystem Partnerships

• Build and leverage strong relationships with production houses, particularly their sales and brand-partnership teams, to co-create and deliver brand solutions.
• Track category trends, competitor platforms and brand storytelling patterns in the microdrama and short-form space, and spot where microdrama can solve brand problems better than traditional formats.

Execution and Internal Coordination

• Work closely with operations, finance, legal and content teams so every pitched solution is delivered as promised, using established SOWs and process flows.
• Contribute to playbooks, reference decks and talking points that help the wider sales team pitch microdrama with confidence.

Who are you?

• 8–12 years of ad sales experience across digital, OTT, broadcast or branded content; experience selling microdrama or vertical short-series formats is a plus.
• You sell content and concepts, not just inventory. You've taken brands from brief to idea to signed deal on branded content, integrations or custom IPs.
• You're a strong storyteller with a commercial mindset, comfortable in client conversations and able to explain microdrama's value through audience behaviour, creative strategy and measurable outcomes.
• You bring fresh ideas and creative approaches, and thrive in a fast-scaling, early-stage category where speed and quick turnarounds matter.

Where Will You Be?

Bangalore, Mumbai or Gurugram (Hybrid - 3 days in office)

What’s In It For You?

At ShareChat, our values—Ownership, Speed, User Empathy, Integrity, and First Principles—are at the core of our ways of working. We believe in hiring top talent and grooming future leaders by providing a flexible environment to aid growth and development.

Wealth & Security: ESOPs and comprehensive insurance coverage.

Lifestyle: Hybrid working culture, Gym allowance, and Zomato coupons.

Family Support: Monthly childcare allowance for women employees.