Associate Director - Client & Markets

Van Kaizen Ltd; India; Hybrid; INR 2,800,000 - 5,200,000; Full time

Job summary

Van Kaizen Ltd, a global tech-enabled advisory partner, seeks an Associate Director Client & Markets in Mumbai (Hybrid) to drive market expansion, GTM execution, and AI-powered differentiation across India, the US, and the Middle East.

You will shape positioning, messaging, and coordinate cross-functional teams to deliver enterprise value.

Qualifications

• Sufficient experience in Professional Services Consulting, ideally with Big 4 / Boutique firms.
• Strong experience in Client Management, Business Development or Go-to-market.
• Demonstrated GTM strategy development and execution for technology, AI, or SaaS-based professional services offerings.
• Deep understanding of India, the US, and the Middle East professional services markets buyer behaviour, procurement cycles, RFP processes, and C-level decision-making.
• Hands-on capability in Pre-Sales Leadership: proposal writing, pitch deck development, and managing complex sales cycles with enterprise clients.
• Advanced proficiency with CRM systems (Salesforce/HubSpot) pipeline management, forecasting, reporting, and data hygiene.

Responsibilities

• Own and execute comprehensive GTM strategies for service and product launches, geographic expansion, and new market segments.
• Develop positioning, messaging frameworks, and value propositions that articulate tech-enabled, AI-powered differentiation to enterprise clients.
• Conduct market research and competitive intelligence; synthesise insights to identify client segments and competitive positioning across India, the US, and the Middle East markets.
• Lead pre-sales strategy; manage full sales cycle including RFP/RFQ response coordination, proposal development, and pitch execution for enterprise clients.
• Facilitate development of AI and thought leadership programs—whitepapers, webinars, point-of-view content, and executive positioning that establish our client as a consulting innovator.
• Manage integrated digital marketing strategy across paid media (LinkedIn, Google, and Meta), content marketing, website optimisation, and video content.
• Lead Alliances PMO, i.e. strategic partnerships with technology integrators, consulting firms, and industry associations.
• Coordinate alliance onboarding and performance management; ensure partnerships drive incremental revenue and market access.
• Establish and track KPIs across pre-sales pipeline, GTM campaign performance, and revenue outcomes.

Skills

GTM strategy

Pre-sales leadership

Client management

Market research

Alliance ecosystems

Enterprise sales

Tools

Salesforce

HubSpot

Job description

You will join our client, a global tech-enabled advisory partner, as Associate Director Client & Markets in Mumbai (Hybrid). In this strategic and operational role, you will lead market expansion and go-to-market execution across three core geographies India, the US, and the Middle East building robust GTM programmes and strong partnerships that create value for enterprise clients. You will shape positioning, messaging, and AI-powered differentiation, while coordinating cross-functional teams to deliver impactful outcomes.

The following responsibilities and requirements will help you succeed in this role:

Responsibilities

• Own and execute comprehensive GTM strategies for service and product launches, geographic expansion, and new market segments
• Develop positioning, messaging frameworks, and value propositions that articulate tech-enabled, AI-powered differentiation to enterprise clients
• Conduct market research and competitive intelligence; synthesise insights to identify client segments and competitive positioning across India, the US, and the Middle East markets
• Lead pre-sales strategy; manage full sales cycle including RFP/RFQ response coordination, proposal development, and pitch execution for enterprise clients
• Facilitate development of AI and thought leadership programswhitepapers, webinars, point-of-view content, and executive positioning that establish our client as a consulting innovator
• Manage integrated digital marketing strategy across paid media (LinkedIn, Google, and Meta), content marketing, website optimisation, and video content
• Lead Alliances PMO, i.e. strategic partnerships with technology integrators, consulting firms, and industry associations
• Coordinate alliance onboarding and performance management; ensure partnerships drive incremental revenue and market access
• Establish and track KPIs across pre-sales pipeline, GTM campaign performance, and revenue outcomes

Requirements

• Sufficient experience in Professional Services Consulting, ideally with Big 4 / Boutique firms
• Strong experience in Client Management, Business Development or Go-to-market
• Demonstrated GTM strategy development and execution for technology, AI, or SaaS-based professional services offerings
• Deep understanding of India, the US, and the Middle East professional services marketsbuyer behaviour, procurement cycles, RFP processes, and C-level decision-making
• Hands-on capability in Pre-Sales Leadership: proposal writing, pitch deck development, and managing complex sales cycles with enterprise clients
• Advanced proficiency with CRM systems (Salesforce/HubSpot)pipeline management, forecasting, reporting, and data hygiene
• Background in professional services marketing or demand generation; experience managing technology partnerships or alliance ecosystems

You will report to leadership and collaborate with cross-functional teams to deliver outcomes in a fast-growing, global environment. The role is permanent, based in Mumbai with a hybrid working pattern, and relocation is not offered for this position. You will have opportunities to accelerate your career by building a strong reputation in enterprise go-to-market and strategic partnerships, while helping our client stay at the forefront of technology and advisory services.