Associate Creative Director

Licious; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Licious in Bengaluru is seeking a veteran copy leader to own brand voice across all consumer touchpoints, from campaigns to packaging. You will drive storytelling that balances brand-building with performance marketing and guide a talented content team.

You bring 10+ years in copywriting and brand communications, a track record of creative leadership, and a deep curiosity about culture and digital marketing. This is a high-growth role at a fast-moving meat and seafood brand.

Qualifications

• 10+ years in copywriting or brand leadership.
• Exceptional writing and conceptual thinking.
• Experience in brand-building and performance-driven communication.

Responsibilities

• Own and shape brand voice across consumer touchpoints.
• Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
• Balance powerful storytelling with engagement and conversion.
• Partner with senior stakeholders to translate insights into campaigns.
• Build and mentor a high-performing copy/content team.

Skills

Copywriting

Brand communication

Content strategy

Creative leadership

Job description

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…

What makes the role meaty?

• Own and shape Licious’s brand voice and communication across every consumer touchpoint.
• Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
• Balance powerful brand storytelling with communication that directly drives engagement, conversion, retention, and customer lifetime value.
• Partner with senior stakeholders to translate consumer insights and business priorities into impactful campaigns.
• Build and mentor a high-performing copy and content team while setting the creative bar for the organization.

We hope that you are..

• 10+ years of experience in copywriting, brand communication, content strategy, or creative leadership.
• A strong storyteller with exceptional writing and conceptual thinking skills.
• Experienced in both brand-building and performance-driven communication.
• Deeply curious about consumers, culture, branding, and digital marketing.
• Comfortable working in a fast-paced, high-growth environment.