Associate - Content

Team pumpkin; Gurgaon; On-site; INR 350,000 - 650,000; Full time

Job summary

Team pumpkin is seeking a creative Content Writer to join our Paid Media team. You will develop engaging, conversion-focused content for paid digital campaigns across platforms.

Ideal candidates will have strong writing, editing, and SEO basics, with 1–2 years in content writing or digital marketing, delivering copy that aligns with brand guidelines and campaign objectives to drive performance. This role requires collaboration with media managers, designers, and account teams to shape messaging

Qualifications

• 1–2 years in content writing, copywriting, or digital marketing.
• Strong writing, editing, and communication skills.
• Understanding of digital advertising and performance marketing.
• Ability to write concise, persuasive copy for actions and conversions.
• Basic SEO and keyword optimization knowledge.
• Strong research and content ideation abilities.
• Ability to tailor writing to different audiences.
• Attention to detail and consistent brand voice.
• Adept at meeting tight deadlines in a fast-paced environment.
• Collaborative and able to work with cross-functional teams.

Responsibilities

• Create engaging and conversion-focused content for paid media campaigns across digital platforms.
• Write ad copies, headlines, descriptions, social media copies, landing page content, and other assets.
• Develop content aligned with objectives, audiences, brand tone, and messaging.
• Collaborate with Paid Media Managers, Performance Marketers, Designers, and Accounts Teams.
• Research target audiences, competitors, industries, and market trends to develop relevant content.
• Optimize content based on campaign performance, audience engagement, and conversion data.
• Ensure all content is grammatically correct, clear, concise, and aligned with brand guidelines.
• Apply SEO and digital content best practices wherever relevant.
• Create multiple copy variations for A/B testing and performance optimization.
• Support the team in developing content strategies and messaging frameworks for different campaigns and clients.
• Stay updated with digital marketing trends, advertising formats, platform updates, and emerging content practices.
• Manage multiple content requirements simultaneously while ensuring timely delivery and quality.

Skills

Content writing

Copywriting

Digital marketing

Editing

SEO basics

Research

Attention to detail

Time management

Collaboration

Tools

AI tools

Job description

We are looking for a creative and performance-oriented Content Writer to join our Paid Media team. The ideal candidate will be responsible for developing compelling, engaging, and conversion-focused content for paid digital campaigns across platforms.

The candidate should have strong writing and editing skills, a good understanding of digital advertising and audience behaviour, and the ability to create content that aligns with campaign objectives, brand guidelines, and performance goals.

• Create engaging and conversion-focused content for paid media campaigns across digital platforms.
• Write ad copies, headlines, descriptions, social media copies, landing page content, and other campaign assets as required.
• Develop content aligned with campaign objectives, target audiences, brand tone, and key messaging.
• Collaborate closely with Paid Media Managers, Performance Marketers, Designers, and Account Teams to develop effective campaign creatives and messaging.
• Conduct basic research on target audiences, competitors, industries, and market trends to develop relevant content.
• Optimize content based on campaign performance, audience engagement, and conversion data.
• Ensure all content is grammatically correct, clear, concise, and aligned with brand guidelines.
• Apply SEO and digital content best practices wherever relevant.
• Create multiple copy variations for A/B testing and performance optimization.
• Support the team in developing content strategies and messaging frameworks for different campaigns and clients.
• Stay updated with digital marketing trends, advertising formats, platform updates, and emerging content practices.
• Manage multiple content requirements simultaneously while ensuring timely delivery and quality.

Required Qualifications & Skills

• 1–2 years of experience in content writing, copywriting, digital marketing, or a similar role, preferably within a Paid Media or digital marketing environment.
• Strong writing, editing, proofreading, and communication skills.
• Good understanding of digital advertising and performance marketing concepts.
• Ability to write concise, engaging, and persuasive copy focused on user action and conversions.
• Basic understanding of SEO and keyword optimization.
• Strong research and content ideation skills.
• Ability to understand different target audiences and adapt writing styles accordingly.
• Good attention to detail and ability to maintain consistency in brand tone and messaging.
• Ability to work in a fast-paced environment and manage multiple deadlines.
• Strong collaboration skills and ability to work effectively with cross-functional teams.

Preferred Qualifications

• Experience working on paid social, Google Ads, display, or other performance marketing campaigns.
• Familiarity with platforms such as Meta Ads, Google Ads, LinkedIn Ads, or similar advertising platforms.
• Experience creating content for multiple brands, industries, and target audiences.
• Understanding of content performance metrics such as CTR, engagement, conversion rate, and ROAS will be an advantage.
• Experience with AI-assisted content tools while maintaining originality, accuracy, and brand consistency.

What We’re Looking For

• A strong command of language with a sharp eye for detail.
• A creative thinker who can turn campaign objectives into compelling copy.
• Someone who understands that good content is not just about writing well, but also driving engagement and results.
• A proactive team player who can take feedback positively and continuously improve content based on campaign performance.

Required Skills

Writing Skills Brand Guidelines Editing Skills Time Management Collaboration Digital Marketing Content Creation Content Strategy SEO Optimization Data Analysis