Junior Associate - B2B & B2C Copywriter

BrandStory Digital; Bengaluru; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

Diverse brands

Fast-paced learning

Collaborative culture

Career growth in copywriting

Job summary

BrandStory Digital is seeking a creative Copywriter with 1–2 years of experience to craft compelling B2B and B2C copy across social, web, blogs, and marketing collateral. You will work with designers, strategists, and account managers to drive engagement and conversions.

You should have a strong English command, experience across industries, and a grasp of SEO and performance-driven copy. A collaborative, fast-paced team environment awaits in Bengaluru.

Qualifications

• 1–2 years of experience as a Copywriter / Content Writer (agency experience preferred).
• Strong command of English (grammar, vocabulary, and storytelling).
• Experience writing for both B2B and B2C audiences.
• Understanding of digital marketing concepts and platforms.
• Basic knowledge of SEO, social media trends, and ad copywriting.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with attention to detail.

Responsibilities

• Write clear, persuasive, and engaging copy for B2B and B2C clients.
• Create content for social media posts & captions, websites & landing pages, blogs, articles, case studies, brochures, presentations, and marketing collaterals.
• Understand brand tone, voice, and positioning; adapt writing style based on platform, audience, and objective.
• Support integrated digital campaigns across channels; collaborate with design and performance teams to align copy with visuals and campaign goals.
• Incorporate SEO best practices in blogs and web content; edit and proofread for accuracy and consistency; optimize copy based on performance insights.

Skills

Copywriting

English proficiency

B2B/B2C copywriting

Digital marketing concepts

SEO basics

Social media trends

Ad copywriting

Project management

Creative mindset

Tools

Google Docs

Grammarly

CMS platforms

Job description

We are looking for a creative and detail-oriented B2B & B2C Copywriter with 1–2 years of experience to join our growing digital marketing team. The ideal candidate should be comfortable writing for multiple industries, audiences, and platforms—ranging from brand storytelling to performance-driven marketing content.You will work closely with designers, strategists, social media managers, and account managers to create compelling copy that drives engagement, leads, and conversions.

Key Responsibilities

Copywriting & Content Creation

• Write clear, persuasive, and engaging copy for B2B and B2C clients

Create content for:

• Social media posts & captions
• Websites & landing pages
• Blogs, articles, and case studies
• Brochures,presentations,and marketing collaterals

Brand & Campaign Support

• Understand brand tone, voice, and positioning for different clients
• Adapt writing style based on platform, audience, and objective
• Support integrated digital campaigns across channels
• Collaborate with design and performance teams to align copy with visuals and campaign goals
• Incorporate SEO best practices in blogs and web content
• Edit and proofread content to ensure accuracy and consistency
• Optimize copy based on performance insights and feedback

Required Skills & Qualifications

• 1–2 years of experience as a Copywriter / Content Writer (agency experience preferred)
• Strong command of English (grammar, vocabulary, and storytelling)
• Experience writing for both B2B and B2C audiences
• Understanding of digital marketing concepts and platforms
• Basic knowledge of SEO, social media trends, and ad copywriting
• Ability to manage multiple projects and meet deadlines
• Creative mindset with attention to detail

Good to Have (Bonus Skills)

• Experience working in a digital marketing or advertising agency
• Exposure to performance marketing or conversion-focused copy
• Familiarity with tools like Google Docs, Grammarly, CMS platforms
• Ability to interpret briefs and client requirements independently

What We Offer

• Opportunity to work with diverse brands and industries
• Fast-paced learning environment with hands-on exposure
• Collaborative and creative team culture
• Career growth in copywriting, content strategy, or brand communication