Associate Consultant - Marketing Service...

Gus Education (India) Llp; Hyderabad; On-site; INR 2,000,000 - 3,500,000; Full time

Benefits offered by this job

Medical insurance

Cab facilities

Leave package

Job summary

Gus Education India (GEI) is the education arm of Global University Systems, established to offer extensive educational services and support across its partner institutions.

The incumbent will oversee marketing operations, optimize performance, and ensure robust support for brand management and campaign execution. You will drive brand awareness and strengthen GEI’s market presence for GUS Partners.

Qualifications

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 8+ years of overall experience with strong understanding of marketing principles, brand management, and market research.
• Familiarity with digital marketing trends and CRM/databases.

Responsibilities

• Lead and streamline the marketing team's operational processes to boost efficiency.
• Develop annual brand plans outlining activities, campaigns, and goals; collaborate with advertising, marketing, and product teams.
• Manage brand identity and messaging across channels; ensure consistent brand communication and asset creation.
• Coordinate product launches and promotional campaigns; monitor impact and ROI.
• Collaborate with sales, product, and external agencies to drive integrated brand initiatives.

Skills

Excellent presentation skills

Interpersonal skills

Ethical conduct

Time management

Result-oriented and data savvy

CRM databases

Education

Bachelor’s degree in marketing or business administration

Tools

Asana

Job description

Associate Consultant - Marketing Service...

GUS11338

• GEI
• India

Posted On 03 Sep 2026

End Date 10 Sep 2026

Required Experience 8 - 10 years

Skills

Skill

Working Language

Job Description

JOB DESCRIPTION

JobTitle

Associate Consultant

Date

04-11-2025

Function

Marketing

Senior Consultant

ReportingTo

Associate Director- Marketing Services

JDApprovedby

Director – Strategic Operations & Growth

Brand

Multiple Brands

WorkLocation

About Gus Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of The Job

The incumbent willoversee and streamline the marketing team's operational processes, optimize marketing performance, and manage the resources necessary to execute effective marketing strategies efficiently. The role ensures robust operational support for brand management and campaign execution.You will be responsible for building and strengthening our brand identity, driving brand awareness, and overseeing all aspects of brand marketing initiatives for GUS Partners.

JobPurpose

GEI is seeking a dynamic Consultant responsible for developing and implementing effective brand strategies to enhance the market presence. You will work closely with cross-functional teams to ensure brand consistency and drive initiatives that contribute to the overall business objectives.

Organizational Structure

Senior Consultant

Marketing Services (SLM)

Associate Consultant

Key Accountability

Actions

Operational Efficiency

• Lead and manage operational workflows to enhance efficiency within the marketing team.
• Evaluate and optimize existing marketing processes and systems for greater productivity.
• Establish clear operational standards and ensure adherence across the team.

Brand Planning and Execution

• Develop annual brand plans outlining key activities, campaigns, and goals.
• Collaborate with advertising, marketing, and product teams to execute integrated marketing campaigns.
• Manage the creative development process, ensuring brand guidelines are consistently followed.

Brand Identity and Messaging

• Oversee the creation and maintenance of a strong brand identity, including logos, visual elements, and messaging.
• Ensure consistent brand communication across all channels and touchpoints.
• Work with design teams to create compelling and visually appealing brand assets.

Product Launches and Promotions

• Coordinate product launches, including packaging design, promotional materials, and communication strategies.
• Develop and execute promotional campaigns to drive product awareness and sales.
• Monitor and analyze the effectiveness of promotional activities.

Cross-Functional Collaboration

• Collaborate with sales, product development, and marketing teams to ensure a unified approach.
• Provide guidance on product development based on market trends and consumer insights.
• Work closely with external agencies and vendors to execute brand initiatives.

Budget and Resource Management

• Develop and manage marketing budgets, tracking expenditures and ensuring efficient resource allocation.
• Monitor ROI for marketing activities and recommend adjustments based on performance analysis.

Data and Performance Analysis

• Establish and maintain key performance indicators (KPIs) to assess marketing operations effectiveness.
• Regularly analyze campaign performance and provide actionable insights to stakeholders.
• Prepare comprehensive operational and performance reports for senior management.

Compliance and Governance

• Ensure compliance with company policies, regulatory requirements, and data privacy regulations in marketing activities.
• Implement best practices and guidelines for marketing operations and data management

Desired Profile

Qualification

• Bachelor’s degree in marketing, Business Administration, or a related field.

Skills

• Excellent presentation skills
• Interpersonal skills
• Ethical conduct
• Time management
• Result-oriented and data savvy
• Ability to work on databases (CRM)

Relevant

Experience

• 8+ Years of Overall experience,
• Strong understanding of marketing principles, brand management, and market research.
• Familiarity with digital marketing trends.
• Hands-on experience of social media management platforms.
• Email marketing tools.
• Project management tools (Asana)
• Experience in the education industry (desired)

GUS Values

• The expectation is that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, and safety policies of the company.
• GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply
• At GUS Education India, GEI we truly believe that diverse culture, backgrounds, and experiences drive innovation.
• This role is a full-time position with a competitive salary and benefits package.
• The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation.
• To make the daily commute easier, safer, and less stressful, the company provides cab facilities to its employees to and from the workplace within 30 kilometers radius.
• The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 5 days of medical leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, apart from 10 days of statutory leave, totaling to 45 days’ time off in a year.