Associate- Communications

Swaniti Initiative; Delhi; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Swaniti Initiative in Delhi is seeking a Communication Associate to craft strategic narratives and amplify the organization’s impact across digital and offline channels. You will translate complex development ideas into engaging content while collaborating with policy, programs, and partnerships teams to reach government stakeholders, civil society, media, and the public.

The role focuses on storytelling, campaigns, and knowledge management to advance visibility and engagement with diverse

Qualifications

• Bachelor’s or Master’s degree in Journalism, Mass Communication, English, Development Studies, or a related field.
• 3+ years of relevant work experience in development, nonprofit, or policy sectors; digital marketing experience is preferred.
• Strong writing skills with ability to produce content for diverse audiences across formats and channels.

Responsibilities

• Develop content for newsletters, social media, blogs, case studies, brochures, press releases, and policy briefs.
• Capture stories from the ground in partnership with program teams to highlight human-centered impact.
• Develop ground-level human stories that highlight the organization’s work across sectors.
• Support the preparation of institutional documents such as annual reports, program summaries, and donor decks.
• Create and schedule content across social media platforms; maintain a monthly calendar and tailor posts per platform.
• Collaborate with designers to create visuals (graphics, videos, reels) and monitor engagement metrics.
• Draft press releases, op-eds, and media briefs; support media outreach and maintain journalist relationships.
• Maintain media contact lists and assist in coordinating events and media outreach.
• Maintain a library of content and knowledge assets; track engagement for leadership and donors.
• Contribute to thematic campaigns on priority areas like energy transition, public health, and livelihoods.
• Assist in designing and executing communication campaigns around key events and priorities.
• Support internal branding and ensure consistent tone and design across outputs.
• Generate monthly/quarterly communication reports to inform strategy refinement.

Skills

Content creation

Storytelling

Digital & social media

Writing

Analytics

Collaboration

Time management

Education

Bachelor’s or Master’s degree in Journalism, Mass Communication, English, Development Studies, or a related field

Tools

Canva

Adobe Creative Suite

Job description

Swaniti Initiative aims to strengthen public service delivery by working with state and local governments across South Asia with a strong focus on India. Our interventions have included strengthening scheme implementation by identifying current gaps and limitations, providing research support to Hon’ble Members of Parliament about best practices in moving forward, and developing data-technology tools that can back decision-making processes. At present, along with working with 200+ Hon'ble Members of Parliamentarians for policy making, are working as advisors to state governments to ensure the delivery of schemes to the last mile. Major verticals of our work are climate and sustainability, social protection, and livelihood.

About the Role

We are looking for adynamic and thoughtful Communication Associate to support oureffortswith storytelling, outreach, and visibility efforts. This role will bepivotal in amplifying the voice of the organization, crafting strategicnarratives, and translating our mission and impact into compelling, accessible,and high-quality communication across digital and offline channels. This roleis ideal for someone who is passionate about social impact and committed toimproving how development work is communicated across platforms andstakeholders. The role involves translating complex ideas into engagingnarratives that resonate with both grassroots communities and global audiences.

The associate willcollaborate with internal teams including policy, programs, and partnershipsand also support external engagement with media, donors, and the public. Youwill support the development and implementation of communication strategies,contribute to campaigns and public engagement efforts, and ensure that our workreaches diverse audiences including government stakeholders, civil society,media, and the public.

Key Responsibilities

1. Content Creation andStorytelling

• Develop content for newsletters, social media,blogs, case studies, brochures, press releases, and policy briefs
• Capture stories from the ground in partnership with program teamsto highlight human-centered impact, supportground teams to capture theorganization
• Develop ground-level human stories that highlight the impact ofthe organization’s work across sectors.
• Support the preparation of institutional documents such as annualreports, program summaries, and donor decks

2. Digital and SocialMedia Engagement

• Create and schedule regular content acrosssocial media platforms like LinkedIn, Twitter, Instagram, and Facebook
• Maintain a monthly calendar and draft posts tailored to each platform.
• Collaborate with designers to create supporting visuals includinggraphics, videos, and reels.
• Monitor digital analytics and audience engagement metrics tooptimize content performance

3. Media and Public Relations

• Draft press releases, op-eds, and media briefsfor external dissemination.
• Support media outreach and maintain relationships with journalists andpublications
• Maintain and update media contact lists, update and maintain listevents attendees, guests and partners and their social media handles, assist inbuilding media relationships, and manage media outreach.

4. StrategicCommunication

• Contribute to thematic campaigns that align withpriority areas such as energy transition,public health, climate justice,and livelihoods
• Assist in designing and executing communication campaigns aroundthematic priorities or key events.
• Support internal branding efforts and stakeholder communications
• Maintain consistent tone, language, and design across all externaloutputs, organized library of content, communication assets, and knowledgeproducts

5. Knowledge Management and Reporting

• Maintain an organized library of content, communication assets, and knowledgeproducts
• Track engagement and analytics across platforms and prepare regular reports forleadership and donors

6. Monitoring, Analysis & Reporting

• Generate monthly/quarterly communication reports to informstrategy refinement.

Requirements

Qualifications and Experience:

• Bachelor’s or Master’sdegree in Journalism, Mass Communication, English, Development Studies, or arelated field
• 3+ years of relevant work experience, preferably in the development, nonprofit,or policy sectors, digital marketing.
• Strong writing skills with experience producing different content types acrossformats and audiences
• Familiarity with basic design tools such as Canva or Adobe Creative Suite ispreferred
• A sound understanding of the development landscape and current policy issues

Skills and Competencies

• Excellent written and verbal communication inEnglish; fluency in other languages is an advantage
• Ability to simplify technical content into clearand relatable messaging
• Sensitivity to brand identity and visual consistency
• Good understanding of social media tools and analytics platforms
• Strong time management and collaboration skills

Core Values

• Belief in inclusive development and publicservice
• Respect for community voices and grassroots insights
• Commitment to ethical storytelling and transparency
• Willingness to learn andadapt in a mission-driven environment.

The Associate will be based in Delhi office of Swaniti.