Associate- Communications

Zoho; Delhi; On-site; INR 520,000 - 820,000; Full time

Job summary

Swaniti Initiative seeks a dynamic Communication Associate to support storytelling, outreach, and visibility across digital and offline channels from the Delhi office. You will translate mission and impact into engaging narratives for diverse audiences, including government stakeholders, civil society, media, and donors.

You will collaborate with policy, programs, and partnerships teams to develop campaigns, manage content calendars, and track engagement metrics to inform strategy.

Qualifications

• Bachelor’s or Master’s degree in Journalism, Mass Communication, English, Development Studies, or a related field.
• 3+ years of relevant work experience in development/nonprofit or policy sectors, digital marketing.
• Strong writing skills with experience producing different content types across formats and audiences.
• Familiarity with basic design tools such as Canva or Adobe Creative Suite is preferred.
• A sound understanding of the development landscape and current policy issues.

Responsibilities

• Develop content for newsletters, blogs, case studies, brochures, press releases, and policy briefs.
• Capture stories from the ground in partnership with program teams to highlight human-centered impact.
• Develop ground-level human stories that highlight the impact of the organization’s work across sectors.
• Support the preparation of institutional documents such as annual reports, program summaries, and donor decks.
• Create and schedule regular content across social media platforms like LinkedIn, Twitter, Instagram, and Facebook.
• Monitor digital analytics and audience engagement metrics to optimize content performance.
• Draft press releases, op-eds, and media briefs for external dissemination.
• Support media outreach and maintain relationships with journalists and publications.
• Maintain and update media contact lists and assets, and assist in building media relationships.

Skills

Content writing

Social media analytics

Communication skills

Team collaboration

English fluency

Education

Bachelor’s/Master’s in Journalism

Tools

Canva

Adobe Creative Suite

Job description

Swaniti Initiative aims to strengthen public service delivery by working with state and local governments across South Asia with a strong focus on India. Our interventions have included strengthening scheme implementation by identifying current gaps and limitations, providing research support to Hon’ble Members of Parliament about best practices in moving forward, and developing data-technology tools that can back decision-making processes. At present, along with working with 200+ Hon'ble Members of Parliamentarians for policy making, are working as advisors to state governments to ensure the delivery of schemes to the last mile. Major verticals of our work are climate and sustainability, social protection, and livelihood.

About the Role

We are looking for adynamic and thoughtful Communication Associate to support oureffortswith storytelling, outreach, and visibility efforts. This role will bepivotal in amplifying the voice of the organization, crafting strategicnarratives, and translating our mission and impact into compelling, accessible,and high-quality communication across digital and offline channels. This roleis ideal for someone who is passionate about social impact and committed to improving how development work is communicated across platforms and stakeholders. The role involves translating complex ideas into engaging narratives that resonate with both grassroots communities and global audiences.

The associate willcollaborate with internal teams including policy, programs, and partnershipsand also support external engagement with media, donors, and the public. Youwill support the development and implementation of communication strategies,contribute to campaigns and public engagement efforts, and ensure that our workreaches diverse audiences including government stakeholders, civil society,media, and the public.

Key Responsibilities

1. Content Creation andStorytelling

• Develop content for newsletters, social media,blogs, case studies, brochures, press releases, and policy briefs
• Capture stories from the ground in partnership with program teamsto highlight human-centered impact, supportground teams to capture theorganization
• Develop ground-level human stories that highlight the impact of the organization’s work across sectors.
• Support the preparation of institutional documents such as annualreports, program summaries, and donor decks

2. Digital and SocialMedia Engagement

• Create and schedule regular content acrosssocial media platforms like LinkedIn, Twitter, Instagram, and Facebook
  
• Maintain a monthly calendar and draft posts tailored to each platform.
• Collaborate with designers to create supporting visuals includinggraphics, videos, and reels.
• Monitor digital analytics and audience engagement metrics tooptimize content performance

3. Media and Public Relations

• Draft press releases, op-eds, and media briefsfor external dissemination.
• Support media outreach and maintain relationships with journalists andpublications
• Maintain and update media contact lists, update and maintain listevents attendees, guests and partners and their social media handles, assist inbuilding media relationships, and manage media outreach.

4. StrategicCommunication

• Contribute to thematic campaigns that align withpriority areas such as energy transition,public health, climate justice,and livelihoods
• Assist in designing and executing communication campaigns aroundthematic priorities or key events.
• Support internal branding efforts and stakeholder communications
• Maintain consistent tone, language, and design across all externaloutputs, organized library of content, communication assets, and knowledgeproducts

5. Knowledge Management and Reporting

• Maintain an organized library of content, communication assets, and knowledgeproducts
  
• Track engagement and analytics across platforms and prepare regular reports forleadership and donors
  

6. Monitoring, Analysis & Reporting

• Generate monthly/quarterly communication reports to informstrategy refinement.
  

Requirements

Qualifications and Experience:

• Bachelor’s or Master’sdegree in Journalism, Mass Communication, English, Development Studies, or arelated field
  
• 3+ years of relevant work experience, preferably in the development, nonprofit,or policy sectors, digital marketing.
  
• Strong writing skills with experience producing different content types acrossformats and audiences
  
• Familiarity with basic design tools such as Canva or Adobe Creative Suite ispreferred
  
• A sound understanding of the development landscape and current policy issues

Skills and Competencies

• Excellent written and verbal communication inEnglish; fluency in other languages is an advantage
• Ability to simplify technical content into clearand relatable messaging
• Sensitivity to brand identity and visual consistency
• Good understanding of social media tools and analytics platforms
• Strong time management and collaboration skills

Core Values

• Belief in inclusive development and publicservice
• Respect for community voices and grassroots insights
• Commitment to ethical storytelling and transparency
• Willingness to learn andadapt in a mission-driven environment.
  

The Associate will be based in Delhi office of Swaniti.