Assistant Sales Manager - Carbonated Soft Drinks

Diageo India Pvt Ltd; Kamrup Metropolitan; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Diageo India Pvt Ltd is seeking an Assistant Manager- CSD Sales in Guwahati. The role focuses on achieving primary and secondary sales targets, coordinating with multiple departments to ensure product availability, and driving brand activation to grow the business.

The ideal candidate holds an MBA in Sales & Marketing and has 6–8 years of sales experience in the alco bev or FMCG sector, with strong relationship management and growth mindset.

Qualifications

• MBA in Sales & Marketing (required).
• 6–8 years of sales experience in Alco Bev or FMCG.
• Strong focus on business growth, sales management and stakeholder relations.

Responsibilities

• Achieve assigned primary and secondary sales objectives in the territory monthly, quarterly and yearly.
• Coordinate with Supply, Marketing & CSD Depots to ensure product availability and zero losses.
• Coordinate with Excise for label registrations, permits and related approvals.
• Execute promotions and schemes for brands, including on/off-premise activations and communicating schemes to outlets.
• Gather market intelligence on competitors, analyze market trends, and prepare regular sales reports.
• Mentor a third-party team to achieve business objectives.
• Monitor collections across CSD and para-military units.

Skills

Sales Experience

Stakeholder Management

Business Growth

Infrastructure Enhancement

Education

MBA in Sales & Marketing

Job description

Assistant Manager- CSD Sales Job Description

About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

• Volume achievement: responsible for achieving assigned primary and secondary sales objectives in the territory on monthly, quarterly and annual basis.
• Coordination: coordination with Supply, Marketing & CSD Depots ensuring continuous product availability across brand portfolio and ensuring zero business loss.
• Coordination: coordination with Excise for necessary approval of Label Registration, Permits, EVC's, C-Forms etc. Responsible for assessing existing market and identifying potential for future growth opportunities.
• Activation: execute promotion activities and schemes designed for the respective brands including both on & off premise promotion & ensuring communication of new schemes to the outlets.
• Reports: gathering market intelligence on competitor activities, reviewing & analyzing the market on a periodic basis, preparing weekly/monthly reports highlighting sales figures. Responsible for the correct and timely submission of the claims.
• Mentoring: mentoring a third-party team by reviewing Daily Reports towards achieving the business objectives.
• Collection: monitor collection across CSD and Para Military.

Experience / skills required

• Qualification: MBA in Sales & Marketing.
• Experience: 6 - 8 years experience in sales/ Worked in the Alco Bev or FMCG Industry.
• Business Growth & Sales Management.
• Stakeholder & Institutional Relationship Management.
• Business Development & Infrastructure Enhancement.

Profile

Best suited for someone who is a commercially driven sales professional with strong institutional relationship management capabilities, operational expertise, and a demonstrated ability to deliver sustainable business growth.

Working with us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Job details

Worker Type : Regular
Primary Location: Guwahati
Additional Locations :
Job Posting Start Date : 2026-11-05
Experience Level Mid Level