Assistant Manager- CSD Sales

Diageo plc; Kamrup Metropolitan; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Diageo plc in Guwahati, India, is seeking an Assistant Manager- CSD Sales to lead volume growth and brand activation in the region. The role focuses on achieving sales targets, coordinating with depots and excise, and driving promotional schemes across outlets.

The candidate should have 6-8 years of sales experience, preferably in alcohol beverages or FMCG, with MBA in Sales & Marketing. A strong emphasis on relationship management and business growth is required.

Qualifications

• 6-8 years experience in sales, preferably in the Alco Bev or FMCG Industry.
• Strong stakeholder and relationship management abilities.
• Commercial thinking with a track record of achieving growth.

Responsibilities

• Volume achievement: meet primary and secondary sales targets in the territory.
• Coordination with Supply, Marketing & CSD Depots to ensure product availability and minimize losses.
• Activation of promotions and schemes for brands across outlets (on- and off-premise).
• Prepare and review weekly/monthly sales reports and market intelligence.
• Mentor a third-party team to drive business objectives.
• Monitor collections across CSD and related channels.

Education

MBA in Sales & Marketing

Job description

# Assistant Manager- CSD SalesGuwahati,IndiaPosted 21 hours agoFull timeJR1131827Share job postApplyWatchHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**About the Function:**Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.**About the role:** **1.Volume achievement :** • Responsible for achieving assigned primary and secondary sales objectives in the territory on monthly, quarterly and annual basis **2. Coordination :** • Coordination with Supply, Marketing & CSD Depots ensuring continuous product availability across brand portfolio and ensuring zero business loss. • Coordination with Excise for necessary approval of Label Registration, Permits, EVC's, C-Forms etc. Responsible for assessing existing market and identifying potential for future growth opportunities. **3. Activation:** • Execute promotion activities and schemes designed for the respective brands including both on & off premise promotion & ensuring communication of new schemes to the outlets. **4. Reports:** • Gathering market intelligence on competitor activities, reviewing & analyzing the market on a periodic basis, preparing weekly/ monthly reports highlighting sales figures.• Responsible for the correct and timely submission of the claims. **5.Mentoring:** • Mentoring a third-party team by reviewing Daily Reports towards achieving the business objectives **6. Collection:** • Monitor collection across CSD and Para Military**Experience / skills required:** **Qualification:** MBA in Sales & Marketing **Experience:** 6 - 8 years experience in sales/ Worked in the Alco Bev or FMCG Industry**Knowledge & skills:**•Business Growth & Sales Management • Stakeholder & Institutional Relationship Management • Business Development & Infrastructure Enhancement **Best suited for someone who*** A commercially driven sales professional with strong institutional relationship management capabilities, operational expertise, and a demonstrated ability to deliver sustainable business growth. **Working with us** Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package.Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity. *If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.*With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.Sign-up for job alertsSigning up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.Sign up**Employee:** Regular**Primary Location:**Guwahati,India**Job posting start date:**5th November 2026Apply