Assistant Manager - Customer Marketing

Diageo India; Warangal; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Diageo India in Warangal is seeking an Assistant Manager - Customer Marketing to drive outlet execution, brand visibility and shopper engagement across channels. You will partner with sales teams to map outlets, supervise promotions, and ensure timely activation of trade marketing plans.

The role requires an MBA in Sales and Marketing with 2–4 years FMCG/Alco-Bev experience, strong planning, analytics and vendor-management skills.

Qualifications

• MBA in Sales and Marketing.
• 2-4 years experience in FMCG / Alco-Bev sales.
• Strong planning and negotiation skills.

Responsibilities

• 1 Outlet management: Conduct market recee with Sales team to evaluate and finalize the outlets.
• 2 Brand communication and visibility: Help SCMM develop brand communication options and oversee signage execution.
• 3 Budget: Coordinate with manpower agency for activities and ensure accurate spend of budgets at state level.
• 4 Analytics: Monitor performance and provide actionable learning for improvement.
• 5 Train promoters for optimum performance: Induct and train third party execution force and align sales with marketing activity.

Skills

Planning

Analytical reasoning

Communication

Negotiation

Vendor Management

Education

MBA in Sales and Marketing

Job description

Job Description

Job Title: Assistant Manager - Customer Marketing

About Us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About The Function

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About The Role

AREAS OF RESPONSIBILITY

1 Outlet management

• Conduct market recee with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar
• Work towards development and innovations in Signage Elements example racks / main shop signage/ gandolas etc
• Collate and update TSEs & TLs monthly Scores in online & offline Portal
• Prepare and supervise contracts for rental outlets and get their approval through the legal team
• Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2 Brand communication and visibility

• Help SCMM develop brand communication options at various channels as per brand imperatives
• Co-ordinate with vendors to oversee execution of signage in the state.
• Execute agrees visibility strategy and track and monitor visibility execution
• Responsible for the choice of outlets for implementation along with the Sales team.
• Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3 Budget

• Coordinate with the manpower agency for various activities eg. claim settlement etc.
• Ensure accurate spend of budgets at the state level. Qualitative

4 Analytics

• Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement.
• Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan Quantitative

5 Train promoters for optimum performance

• Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing
• Induct and train the promoters as per incentive schemes
• Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Qualitative

Qualification

MBA in Sales and Marketing

Experience

• 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & Skills

• Planning, execution and review.
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Best suited for someone who

• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type

Regular

Primary Location

Warangal

Job Posting Start Date

2026-09-10