Assistant Sales Manager

Suntory Global Spirits; Durgapur; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Suntory Global Spirits seeks a dynamic Senior Sales professional to lead off-trade and on-trade accounts across premium spirits categories in India. The role focuses on implementing the sales strategy, driving volume, margins, and market development initiatives while ensuring timely receivables and strong customer partnerships.

You will manage existing customers, design market development plans, and use data analysis to optimize promotions and distribution.

Qualifications

• Graduate/MBA with 8+ years in Spirits & Beverages Sales.
• Experience handling Off Trade and On Trade Accounts in FMCG.

Responsibilities

• Implement sales strategy and, subsequently, sales and marketing activity calendar.
• Deliver sales volume, product mix, and gross / net margins by tracking supply and demand, trends and competitors.
• Drive sales operational requirements and reporting; follow up on results versus targets.
• Actively undertake account management and development of existing customer base.
• Drive sales development initiatives like visibility programs, distribution expansion and efficiency building.
• Ensure receivables are within company norms and plan sales accordingly.
• Resolve customer service-related matters and escalate issues when needed.
• Drive sales automation programs and data analysis for superior results.
• Utilize Brand Investment in planning and executing promotional activities and activations.

Education

Graduate/MBA

Job description

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Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company . We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker's Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher's, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.

We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World’s Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.

Role Responsibilities

1) Implementation of sales strategy and subsequently sales and marketing activity calendar.
2) Deliver sales volume, product mix, and gross / net margins by keeping track of supply and demand, changing trends, economic indicators, and competitor’s activities.
3) Drive sales operational requirements & reporting; following up on results versus targets.
4) Actively undertake account management and development of existing customer base
5) Drive sales development initiatives like Visibility programs, Distribution expansion and efficiency building programs. In addition, help the immediate manager in designing / recommending market development initiatives basis competitor activities and market intelligence.
6) Ensure receivables are within agreed company norms, Credit Control is implemented while planning sales for the month and beyond.
7) Play an active role in resolving any customer service-related matters, conflicts and elevate any issues to immediate manager for timely resolution
8) Drive sales automation programs and data analysis using latest IT tools for superior results
9) Effective utilization of Brand Investment in Planning and Executing various promotional activities, activations etc.
10) Ensure timely MOU/LOI with accounts and deliverables as per agreed terms.

Qualifications

1) Graduate/MBA
2) 8+ years’ experience in Spirits & Beverages Sales, FMCG companies with experience in handling Off Trade/On Trade Accounts