Assistant Manager- Performance Marketing

Foxtale Consumer; Mumbai; On-site; INR 700,000 - 1,300,000; Full time

Job summary

Foxtale is seeking an Assistant Manager - Performance Marketing in Mumbai to drive measurable results through data-driven campaigns across leading e-commerce and quick-commerce platforms. You will manage campaigns across Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa, optimizing budgets and SKU-level plans.

The role requires 1–2 years in performance marketing, strong analytics, and proficiency in Excel/Sheets.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1–2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.
• Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc.
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis).
• Strong understanding of key performance metrics - CTR, CVR, ROAS, TACoS.
• Analytical mindset with strong attention to detail and the ability to handle large datasets.
• Excellent communication and collaboration skills with cross-functional teams.

Responsibilities

• Campaign Management: Execute and optimize paid ad campaigns across marketplaces.
• Budget Optimization: Manage budgets, bidding, and targeting to meet platform KPIs.
• SKU-Level Planning: Allocate SKU‑level budgets to maximize sales and visibility.
• Performance Tracking: Monitor spend, impressions, clicks, conversions, and sales.
• Data Analysis: Analyze performance at product and keyword levels for insights.
• Share & Rank Monitoring: Track organic vs. paid share and ad rank.
• Keyword Strategy: Develop branded and generic keyword strategies and solid campaign structures.
• Monthly Planning: Align ad spends with promotions, launches, and peak periods.

Skills

Ad platforms experience

Excel/Google Sheets

Performance metrics understanding

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Blinkit Ads

Amazon Ads

Flipkart Ads

Swiggy Ads

Zepto Ads

Job description

Job Summary

Foxtale is a fast-growing beauty and personal care brand reimagining skincare for the modern Indian consumer. We are looking for an Assistant Manager - Performance Marketing with strong analytical skills, hands-on experience in ad platforms, and a solid understanding of performance marketing metrics to drive measurable business results. The ideal candidate will be data-driven, detail-oriented, and capable of managing campaigns across leading e-commerce and quick-commerce platforms.

Key Responsibilities

• Campaign Management: Execute and optimize paid ad campaigns across marketplaces including Blinkit, Zepto, Swiggy Instamart, Amazon, Flipkart, Myntra, Purplle, and Nykaa.
• Budget Optimization: Manage campaign budgets, keyword bidding, and targeting to meet platform-specific KPIs (ROAS, CTR, CVR).
• SKU-Level Planning: Allocate SKU-level budgets to maximize sales and visibility of key products.
• Performance Tracking: Monitor daily campaign metrics - spend, impressions, clicks, conversions, and sales - to ensure optimal performance.
• Data Analysis: Analyze performance at product and keyword levels to identify trends, insights, and optimization opportunities.
• Share & Rank Monitoring: Track organic vs. paid share, ad rank, and share of voice to guide decision-making.
• Keyword Strategy: Collaborate with category and brand teams to develop branded, generic, and competitor keyword strategies and ensure strong campaign structures.
• Monthly Planning: Align monthly ad spends with promotional calendars, new launches, and peak sales periods.

Creative Coordination

Work closely with design and brand teams to ensure correct creatives and ad formats are deployed.

Experimentation

Experimentation: Test new ad formats, targeting options, and features to enhance campaign efficiency and scalability.

Reporting

Reporting: Maintain daily, weekly, and monthly reports and share actionable insights to drive continuous improvement.

Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 1-2 years of experience in performance marketing, e-commerce advertising, or marketplace marketing.
• Hands-on experience with one or more ad platforms: Blinkit Ads, Amazon Ads, Flipkart Ads, Swiggy Ads, Zepto Ads, etc.
• Proficiency in Excel/Google Sheets (pivot tables, formulas, data analysis).
• Strong understanding of key performance metrics - CTR, CVR, ROAS, TACoS.
• Analytical mindset with strong attention to detail and the ability to handle large datasets.
• Excellent communication and collaboration skills with cross-functional teams.