Assistant Manager - Paid Media

PivotRoots Digital Private Limited; Mumbai; On-site; INR 600,000 - 1,100,000; Full time

Job summary

PivotRoots Digital Private Limited in Mumbai is seeking a results-driven Paid Media Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and YouTube. You will manage performance-driven campaigns and generate insights to boost CTR, CPA, and ROAS.

You'll collaborate with creative and analytics teams, conduct A/B tests, and stay current with industry trends to deliver impact across omnichannel campaigns in a fast-paced environment.

Qualifications

• 2–4 years of experience in digital marketing or strategic planning.
• Experience in media/brand planning.
• Bachelor's or Master's in Business, Marketing or Advertising.

Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
• Manage performance-driven campaigns including Search, Display, and Lead Generation.
• Monitor, analyze, and optimize campaign performance using CTR, CPA, ROAS, and conversions.
• Collaborate with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.

Skills

Google Ads

Meta Ads

Lead generation

Campaign optimization

Analytics

A/B testing

YouTube advertising

Performance marketing

Multi-campaign management

Education

Bachelor/Master in Marketing

Tools

Google Analytics

Meta Business Suite

Job description

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads & Meta Ads.
• Manage performance-driven campaigns - including Search, Display, and Lead Generation. Handle branding campaigns - including YouTube, Display, and Video Awareness Campaigns.
• Monitor, analyze, and optimize campaign performance based on key metrics like CTR, CPA, ROAS, and conversion rates. Conduct A/B testing to improve ad creatives, targeting, and messaging.
• Work closely with creative teams to develop engaging ad copies and visuals.
• Generate regular reports and insights to improve campaign effectiveness.
• Stay updated with industry trends, platform updates, and best practices.

Required Skill Set

• Proficiency in Google Ads & Meta Ads.
• Strong knowledge of Search, Display, and Lead Generation campaigns.
• Experience managing YouTube, Display, and Video Awareness campaigns.
• Analytical mindset with expertise in Google Analytics, Meta Business Suite, and other tracking tools.
• Hands-on experience in campaign optimization and performance analysis.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Previous Experience & Industry Background

• 2-4 years professional experience in strategic planning
• Media, Brand

Qualifications & Languages

• Bachelor's or Master's degree in Business, Marketing or Advertising
• Languages: English (Intermediate)

Soft Skills & Competencies

• Managing execution
• Being authentic and open
• Being flexible and adaptable
• Media and media planning
• Mx Expert (Connection, Context, Content)
• Omnichannel
• Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
• Advanced Programmatic
• OSEP

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.