Assistant Manager - ORM

Dot & Key Skincare; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Dot & Key Skincare in Kolkata is seeking an Assistant Manager – Online Reputation Management to shape and protect the brand’s online presence. You will develop ORM strategies, monitor reviews, and ensure every interaction aligns with our tone and guidelines.

You will manage Instagram and Meta presence, craft on-brand responses, collaborate with marketing, and report sentiment metrics. Ideal candidates have 3–4 years total experience, with 2+ years in ORM, and fluency in English and Hindi.

Qualifications

• 3–4 years of total experience with minimum 2+ years in ORM or digital reputation management.
• Strong brand communication skills (tone, voice, messaging).
• Hands-on experience with Instagram, Meta platforms, and social media tools.
• Excellent copywriting skills with attention to detail.

Responsibilities

• Develop and execute ORM strategies to enhance brand perception.
• Monitor, analyze, and respond to customer feedback, reviews, and conversations.
• Ensure all brand interactions align with tone and guidelines.

Skills

ORM

Social media

Copywriting

Influencer marketing

English & Hindi

Tools

Instagram

Meta platforms

Social media tools

Job description

Job Title: Assistant Manager – Online Reputation Management (ORM)

Location: Kolkata (Onsite - Work from Office)

Role Overview:

We are looking for a dynamic and detail-oriented professional to manage and strengthen our brand’s online reputation. The ideal candidate will play a key role in shaping brand perception across digital platforms, ensuring consistent communication, and proactively addressing customer sentiment.

Key Responsibilities:

• Develop and execute online reputation management (ORM) strategies to enhance brand perception.
• Monitor, analyze, and respond to customer feedback, reviews, and conversations across digital platforms.
• Ensure all brand interactions align with the brand’s tone, voice, and communication guidelines.
• Manage and optimize brand presence across Instagram and Meta platforms, leveraging platform tools and trends.
• Create and oversee engaging, on-brand copywriting for responses, posts, and communication.
• Collaborate with marketing teams to integrate ORM with influencer marketing campaigns.
• Identify potential reputation risks and proactively implement mitigation strategies.
• Track and report key ORM metrics, sentiment analysis, and performance insights.

Ideal Candidate Profile:

• 3-4 years of total experience with a minimum 2+ years in core ORM or digital reputation management.
• Strong understanding of brand communication nuances (tone, voice, and messaging).
• Hands-on experience with Instagram, Meta platforms, and social media tools.
• Excellent Copywriting skills with attention to detail.
• Exposure to or experience in Influencer Marketing.
• Proactive, solution-oriented mindset with strong problem-solving abilities.
• Excellent communication skills with fluency in English and Hindi.