Assistant Manager - Marketing, Sports

Viacom18; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Viacom18 is seeking a passionate and driven marketing leader to own end-to-end marketing for the Pro Kabaddi League across digital, on-ground, ATL, BTL, PR, influencer partnerships and fan engagement. The role requires strong creative thinking, data-driven decision making, and the ability to work with internal teams, agencies, and broadcaster to deliver year‑round brand relevance.

You will lead 360 campaigns to drive tune-ins and engagement, grow PKL across social, website, and app, manage PR

Qualifications

• MBA with 4–6 years of marketing experience in sports, entertainment, or digital-first brands.
• Proficient in Word, Excel, and PowerPoint for documentation and analysis.
• Experience working with creative or digital agencies preferred.

Responsibilities

• Lead 360 marketing campaigns to drive tune-ins, engagement, and brand awareness.
• Drive growth across PKL’s digital platforms including social media, website, and app.
• Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences.
• Collaborate with influencers and content creators to expand PKL’s reach and relevance.
• Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final.
• Oversee media planning across ATL and digital.
• Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities.
• Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy.
• Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns.
• Maintain campaign reports, track performance metrics, and suggest optimizations

Skills

Marketing leadership

Campaign execution

Data-driven decisions

Collaboration

Communication

Project management

Education

MBA

Tools

Microsoft Word

Excel

PowerPoint

Job description

About the Role:

We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League-across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India s most watched sports leagues.

Context:

The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India s competitive sports and entertainment landscape.

Key Responsibilities:

• Lead 360 marketing campaigns to drive tune-ins, engagement, and brand awareness
• Drive growth and innovation across PKL s digital platforms including social media, website, and app
• Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences
• Collaborate with influencers and content creators to expand PKL s reach and relevance
• Conceptualize and execute fan engagement initiatives during the auction, pre-season, league stage, playoffs and Final
• Oversee media planning across ATL and digital
• Build and manage strategic partnerships to drive brand value, extend audience reach, and unlock co-branded marketing opportunities
• Analyse and interpret TV and OTT data shared by the broadcaster to derive actionable insights that inform PR, fan engagement, and overall league strategy
• Liaise with cross function teams within Mashal Sports & JioStar as well as PKL franchisees and agency partners ensuring alignment and smooth execution of integrated campaigns
• Maintain campaign reports, track performance metrics, and suggest optimizations
  

Performance Measures:

• Delivery on engagement, and reach metrics
• Consistency and innovation in brand storytelling
• Process efficiency and timely campaign execution
• Understanding and alignment with sports audiences

Qualifications:

• MBA with 4-6 years of relevant work experience in marketing, ideally in sports, entertainment, or digital-first consumer brands
• Proficient in Microsoft Word, Excel, and PowerPoint for documentation, analysis, and presentations
• Experience working with creative or digital agencies is preferred

Personal Attributes:

• Strong interest and understanding of sport
• Creative thinker with a solutions-oriented mindset
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented
• Project management skills & planning
• Good presentation skills with the ability to convey ideas clearly and effectively

Disclaimer:

This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.