Assistant Manager/Manager - Qualitative Research

CoinDCX; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

CoinDCX seeks a curious Qualitative Researcher to join our central Consumer Insights team in Bengaluru. You will lead end-to-end qualitative research initiatives, uncover customer motivations, and influence product and business decisions across the organisation.

Work with Product, Design, Marketing, Strategy, Analytics, and the Founder's Office to ensure customer understanding guides strategic decisions and product roadmaps, leveraging AI tools to scale insights.

Qualifications

• 3–5 years of experience in qualitative research.
• Experience with leading research agencies or consultancy firms is preferred.
• Ability to independently lead qualitative research studies and synthesize insights.

Responsibilities

• Lead end-to-end qualitative research projects from problem definition to strategic recommendations.
• Design and execute research across product, brand, and customer domains.
• Translate qualitative insights into actionable business recommendations and narratives.

Skills

Qualitative research

Moderation

Storytelling

Analysis

Pattern recognition

Stakeholder management

Tools

AI tools

Job description

Associate Manager / Manager – Qualitative Research (Individual Contributor)

At CoinDCX, our mission is to make crypto and blockchain accessible to every Indian by building products that are secure, intuitive, and trusted.

About The Role

We are seeking a curious, empathetic, and business‑minded Qualitative Researcher to join our central Consumer Insights team. You will be responsible for leading end‑to‑end qualitative research initiatives that help the organisation deeply understand customers, uncover unmet needs, validate product opportunities, and influence strategic decisions across the business.

This role is critical to building customer empathy across:

• Product discovery and innovation
• User experience and journey optimisation
• Brand positioning and communication
• Customer acquisition and retention strategy
• Market and behavioural understanding
• You will work closely with Product, Design, Marketing, Strategy, Analytics, and the Founder's Office to ensure customer understanding remains central to every important decision

Why This Role Exists

• Analytics can tell us what customers are doing.
• Qualitative research helps us understand why.
• As CoinDCX continues to scale its products, customer base, and business complexity, there is a growing need for researchers who can uncover motivations, anxieties, unmet needs, and behavioural patterns that cannot be observed through data alone.
• There is a critical need for someone who can:
• Discover unmet customer needs before they become obvious to the market.
• Help Product and Design teams build experiences customers genuinely value.
• Build empathy across the organisation by bringing authentic customer voices into business conversations.
• Translate qualitative observations into strategic recommendations that influence decisions.
• Establish research as a strategic capability rather than a validation function.
• This role ensures that customer understanding becomes a competitive advantage for CoinDCX as we build the future of investing and digital finance.

What You’ll Do

Customer Discovery & Qualitative Research

• Lead end‑to‑end qualitative research projects from business problem definition to strategic recommendations.
• Design and execute research across customer, product, and brand domains.
• Conduct: In‑depth Interviews (IDIs), Focus Group Discussions (FGDs), Customer Immersions, Ethnographic Research, Diary Studies, Contextual Inquiry, Exploratory Research, Usability Studies, UX Research.
• Identify customer motivations, barriers, aspirations, unmet needs, and behavioural patterns that influence business decisions.

Product Discovery & Innovation

Partner with Product and Design teams to identify opportunities for new products and improved customer experiences. Conduct early‑stage discovery research, concept testing, and proposition evaluation. Support product roadmap decisions through deep customer understanding. Identify whitespace opportunities and emerging customer needs.

Insight Generation & Storytelling

Analyse qualitative data to uncover meaningful patterns and strategic insights. Translate customer conversations into compelling narratives that influence business decisions. Develop research reports, frameworks, personas, customer journeys, and opportunity maps. Present findings to senior leadership through engaging storytelling.

Cross‑Functional Collaboration

Partner closely with Product, Design, Marketing, Strategy, Analytics, and Business teams. Help stakeholders frame research questions and identify the right research approach. Collaborate with Quantitative Research and Analytics teams on mixed‑method studies where required. Champion customer empathy across the organisation.

Research Operations & Capability Building

Contribute to establishing scalable qualitative research practices and knowledge repositories. Leverage AI tools to improve research efficiency across interview synthesis, thematic analysis, reporting, and insight generation. Support the development of repeatable research frameworks and best practices.

You'll Excel in This Role If You Have

Core Requirements

• 3–5 years of experience in qualitative research.
• Experience working with leading research agencies such as Kantar, Ipsos, NielsenIQ, Human8, Quantum, FSG, or similar research and consulting firms.
• Agency‑only experience is absolutely acceptable.
• Experience independently leading qualitative research studies.
• Strong moderation skills across IDIs, FGDs, customer immersions, and exploratory research.
• Exceptional qualitative analysis and synthesis capabilities.
• Excellent storytelling and presentation skills.
• Ability to identify patterns across customer narratives and translate them into actionable business recommendations.
• Experience managing multiple stakeholders and projects simultaneously.
• Ability to thrive in ambiguity and solve complex business problems.

Preferred

• Experience in fintech, investing, trading, crypto, or adjacent consumer technology categories.
• Exposure to UX research and product discovery methodologies.
• Familiarity with quantitative research fundamentals and mixed‑method research.
• Experience using AI tools to accelerate research planning, analysis, synthesis, reporting, and insight generation.

What You’ll Bring

• Deep Customer Empathy
• Exceptional Moderation & Interviewing Skills
• Behavioural Analysis & Pattern Recognition
• Strategic Storytelling & Insight Synthesis
• Cross‑Functional Stakeholder Collaboration
• Product Discovery & Innovation Mindset
• AI‑Enabled Research Workflows
• Ownership & Business Curiosity

You'll Know You're Winning When

• Product, Design, and Marketing teams proactively seek research before making key decisions.
• Customer interviews consistently uncover actionable opportunities for product and business improvement.
• Research findings influence product roadmaps, customer experience improvements, and growth initiatives.
• Stakeholders reference customer insights during planning and decision‑making discussions.
• Research outputs become faster, richer, and more scalable through effective use of AI.
• Customer empathy becomes embedded across teams rather than existing only within the research function.

What Success Looks Like

• A mature qualitative research practice that is trusted across the organisation.
• Customer insights directly influence product strategy, design decisions, and brand initiatives.
• Product teams develop experiences grounded in genuine customer needs rather than assumptions.
• Research becomes a strategic input into business planning rather than a post‑decision validation exercise.
• The voice of the customer becomes embedded across Product, Design, Marketing, Strategy, and Leadership decision‑making.

Hiring Process

• Application Review
• Recruiter Connect
• Portfolio Round
• Research Case Study & Discussion
• Hiring Manager Round
• Culture & Values Discussion

Ready to Help Build the Future of Customer‑Centric Finance?

If you're passionate about understanding people, uncovering meaningful human truths, and influencing the future of products through deep customer empathy, this role puts you at the centre of CoinDCX's most important business decisions.

Join CoinDCX and help build one of India's most impactful Consumer Insights functions.