Assistant Manager/Manager – BPO Marketing

[24]7.ai, Inc.; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

[24]7.ai is a leading CX solutions provider, seeking a Marketing Rockstar to spearhead BPO marketing and support sales to grow the business in India. You will shape positioning, messaging, and campaigns for our contact center services across enterprise audiences.

The role demands 5–8 years in BPO marketing, strong analysis of pricing and delivery models, and excellence in storytelling, content, and demand generation, with collaboration across marketing, sales, and delivery teams.

Qualifications

• 5–8 years of marketing experience focused on BPO, contact center services, or the broader outsourcing/managed services industry.
• Strong understanding of contact center operations, service delivery models, and commercial/pricing structures within the BPO space.
• Proven services marketing, communications or demand generation background, ideally within the customer experience (CX) space.
• Demonstrated ability to translate customer and competitive research into positioning and programs that drive services adoption.

Responsibilities

• Develop clear, customer-centric positioning and messaging for [24]7.ai’s contact center services that resonate with multiple business audiences and personas.
• Conduct regular competitive analysis of BPO and contact center service providers — service portfolios, pricing, delivery models, and go-to-market approach — to sharpen differentiation of [24]7.ai’s value proposition.
• Partner with sales channels to create and deliver enablement content (battlecards, playbooks, presentations) that help sales teams identify BPO/services opportunities and communicate [24]7.ai’s unique value in contact center operations.
• Act as the Subject Matter Expert for Contact Center Operations, working with content marketing and demand generation teams to create case studies, webinars, presentations, and thought leadership content related to BPO services.
• Stay current on BPO/contact center industry trends, regulatory developments, and the competitive landscape.

Skills

Contact center operations

Service delivery models

Pricing structures

BPO space

Tools

Marketing Automation Tools

AI Tools

Building AI Agents Tools

Job description

Skill required: Strong understanding of contact center operations, service delivery models, and commercial/pricing structures within the BPO space.

Qualifications: Experience focused on BPO, contact center services, or the broader outsourcing/managed services industry.

Years of Experience: 5-8 Years

Job Description:

[24]7.ai is a leading provider of Customer Experience (CX) Solutions and Services, blending deep contact expertise, omnichannel customer support and award-winning AI-powered CX products. We have been driving contact center innovation and delivering measurable results for over 26 years. Trusted by the world’s leading companies across retail, telecom, financial services, travel, and digital-first industries, we provide end-to-end CX transformation that elevates customer satisfaction and loyalty. Powered by deep operational expertise, empathetic and AI-powered super-agents, a global delivery network across India, the Philippines, Latin America, South Africa, and Egypt, and industry-leading AI technology, [24]7.ai enables global brands to deliver proactive, hyper-personalized experiences ensuring consistency and excellence in every customer interaction.

For the next phase of our growth, we are looking for a Marketing Rockstar who will spearhead all the BPO marketing activities and support sales teams to grow the business.

Key Responsibilities

• Develop clear, customer-centric positioning and messaging for [24]7.ai’s contact center services that resonate with multiple business audiences and personas.
• Conduct regular competitive analysis of BPO and contact center service providers — service portfolios, pricing, delivery models, and go-to-market approach — to sharpen differentiation of [24]7.ai’s value proposition.
• Partner with sales channels to create and deliver enablement content (battlecards, playbooks, presentations) that help sales teams identify BPO/services opportunities and communicate [24]7.ai’s unique value in contact center operations.
• Act as the Subject Matter Expert for Contact Center Operations, working with content marketing and demand generation teams to create case studies, webinars, presentations, and thought leadership content related to BPO services.
• Create content that challenges conventional thinking on outsourcing and contact center operations, educates prospects on what to look for in a BPO partner, and positions [24]7.ai as the partner of choice.
• Support BPO services marketing activities with sound financial and performance analysis (e.g., campaign ROI, pipeline contribution).
• Collaborate with sales and services delivery teams to develop lead generation strategies for contact center services opportunities.
• Stay current on BPO/contact center industry trends, regulatory developments, and the competitive landscape.
• Support bid management team in crafting compelling responses to BPO/contact center RFPs and RFIs.
• Work collaboratively in a team environment and independently in a fast-paced setting.

Qualifications Required

• 5–8 years of marketing experience focused on BPO, contact center services, or the broader outsourcing/managed services industry.
• Strong understanding of contact center operations, service delivery models, and commercial/pricing structures within the BPO space.
• Proven services marketing, communications or demand generation background, ideally within the customer experience (CX) space.
• Demonstrated ability to translate customer and competitive research into positioning and programs that drive services adoption.
• Skilled in narrative storytelling and compelling copywriting for content and digital marketing campaigns.
• Strong quantitative background to support data-informed decision-making
• Track record of building strong, proactive relationships with marketing, operations, and sales leaders.
• Self-starter who thrives in a fast-paced environment, comfortable with frequent shifts in priorities.
• Proficiency with the latest Marketing Automation Tools, AI Tools, Building AI Agents Tools
• A global perspective on CX, AI and technology markets

About [24]7.ai

Founded in 2000, [24]7.ai is a global leader in Customer Experience (CX) solutions. We are redefining the way companies interact with consumers. We combine Artificial Intelligence with Human Intelligence to substantially improve customer experience. Our clients include more than 250 of the world’s largest and most recognizable brands across 12 industries. We hold more than 150 patents and patent applications, including several specifically related to Artificial Intelligence and customer experience.

5 Values We Live By: Respect | Ownership | Transparency | Teamwork | Results