Assistant Manager, Influencer Marketing

Airblack

Gurugram District

On-site

INR 1,200,000 - 1,800,000

Full time

35 hours ago
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Job summary

Airblack, India's leading alternate skilling platform, is seeking a proactive Content Partnerships Lead in Gurugram. You will own and grow the creator and agency network, briefing partners, ensuring on-time, on-brand content across Airblack and Zudo, and shipping high volumes weekly.

You will recruit, onboard, and manage creators and agencies, drive pipeline, maintain quality, and align output with performance signals from marketing. Strong communication and ownership are essential.

Qualifications

  • 2-5 years of relevant execution experience.
  • Hands-on creator and agency management experience.
  • Comfortable operating at volume across multiple brands.
  • Strong operator and communicator.
  • Familiarity with AI content tools is a plus.

Responsibilities

  • Manage our creators and agencies. Own the relationships with our existing creators and agency partners - briefing, coordination, timelines, feedback, and delivery. You're the single point of contact who keeps everyone aligned and shipping.
  • Recruit and onboard new partners. Continuously grow the network. Source, pitch, negotiate, and onboard new creators and agencies to meet the content demands of Airblack and Zudo - building a bench that scales with us.
  • Generate and manage content at scale. Run high-volume content production across multiple properties and across both brands. You'll coordinate briefs, track output, and keep the pipeline moving so we never run short of creative.
  • Hold the quality and brand bar. Make sure everything produced is on-brand and fit-for-platform, whether it's a performance ad for Airblack or a short for Zudo. Keep quality high even as volume climbs.
  • Close the loop with performance. Work with the marketing team to see what's landing, and feed those signals back to creators and agencies so the next batch of content is sharper than the last.

Skills

Creator management
Execution at scale
Strong communicator
Ownership
NCR network

Tools

AI content tools

Job description

  • Location: Gurugram
  • Experience: 2-5 years of experience working with agency and creator partnerships
About Airblack

Airblack is India's largest alternate skilling platform. Our mission is to help the next 100 million people in the workforce get access to meaningful opportunities. With a lean team of under 30 people working at the intersection of AI and learning,we are on track to cross 100cr in revenue run-rate in FY27.

We currently operate in sectors such as content creation, SME skills, beauty, fashion, nutrition, digital & home businesses, impacting over 1M learners every month. Our apps consistently rank in top 10 education apps in India with 1M+ users and 40M+ minutes of learning content being consumed every month. One of our new products, Zudo, is now one of India's fastest growing apps in the skilling / content space.

Airblack has raised Rs. 100cr+ from marquee investors such as Elevation Capital, Info Edge Ventures, Michael & Susan Dell Foundation, Blume Founders Fund and Better Capital, and leading angels such as Vidit (Meesho), Kunal (CRED), Deepinder (Zomato), Harshit & Shashank (Razorpay) and so on.

The role

Own and grow the engine that gets content made - our network of creators and agencies, and the content they produce at scale across Airblack and Zudo.

You’ll be the person our creators and agencies work with day to day: briefing them, keeping them on timeline and on-brand, and making sure a high volume of content ships every week across our properties. You’ll also be responsible for expanding that network - finding, pitching, and onboarding new creators and agencies as our content needs grow.

This is a hands-on execution role with real ownership: you're accountable for the volume, quality, and consistency of everything our creator ecosystem produces across two fast-growing brands.

What would you be doing?
  • Manage our creators and agencies. Own the relationships with our existing creators and agency partners - briefing, coordination, timelines, feedback, and delivery. You're the single point of contact who keeps everyone aligned and shipping.
  • Recruit and onboard new partners. Continuously grow the network. Source, pitch, negotiate, and onboard new creators and agencies to meet the content demands of Airblack and Zudo - building a bench that scales with us.
  • Generate and manage content at scale. Run high-volume content production across multiple properties and across both brands. You'll coordinate briefs, track output, and keep the pipeline moving so we never run short of creative.
  • Hold the quality and brand bar. Make sure everything produced is on-brand and fit-for-platform, whether it's a performance ad for Airblack or a short for Zudo. Keep quality high even as volume climbs.
  • Close the loop with performance. Work with the marketing team to see what's landing, and feed those signals back to creators and agencies so the next batch of content is sharper than the last.
What makes you a suitable candidate?
  • 2-5 years of relevant execution experience - ideally at a creator/influencer platform, a content or creative agency, or an in-house content/creator team.
  • Hands-on creator & agency management - you've briefed, coordinated, and delivered content through creators and agencies, and you know how to keep a lot of moving parts on track.
  • Comfortable operating at volume - you've managed content production at scale across multiple brands, formats, or campaigns without letting quality slip.
  • Strong operator and communicator - organized, proactive, and good at getting the best out of external partners.
  • Fluent in internet culture and content formats - you understand what performs on short-form and why; familiarity with AI content tools is a plus.
  • High ownership - you take the outcome personally and move fast.
  • Bonus: an existing network of creators and agencies in and around NCR that you can activate from day one.
Why should you join Airblack?
  • Skilling with a difference. We're one of the very few education companies in India that have been able to do all of the following together: deliver outcomes, stay lean (under 50 people), raise funds in a down market from top investors, have an infinite runway, and lead a completely new whitespace.
  • Experimentation & build. We have a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
  • Thriving market opportunity. India has 15 million people entering the workforce every year and less than half a million jobs. Your impact will help create a dent in India's future.
  • Work with a stellar team. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and so on.
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