Assistant Manager- CSD Sales

Diageo; Kamrup Metropolitan; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Diageo in Guwahati is seeking a commercially driven sales professional with 6–8 years in FMCG/alcohol sales to achieve brand growth and market share in the regional territory.

You will coordinate with Supply, Marketing and Depots to ensure product availability, execute promotions, and mentor third-party teams to deliver sustainable business results.

Qualifications

• MBA in Sales & Marketing with 6–8 years in FMCG or alcoholic beverage sales.
• Strong business growth and sales management capabilities.
• Excellent stakeholder management and relationship-building.
• Operational execution across promotions and channel activation.

Responsibilities

• Achieve primary and secondary sales targets in the territory monthly/quarterly/yearly.
• Coordinate with Supply, Marketing and Depots to ensure product availability.
• Execute promotions and schemes for brands across on- and off-premise outlets.
• Gather market intelligence and prepare periodic sales reports.
• Mentor a third-party sales team to meet objectives.
• Monitor collections across CSD and related entities.

Skills

Sales leadership

Institutional relationships

Business development

Channel management

Education

MBA in Sales & Marketing

Job description

Job Description : About the Function: Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. It's a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You'll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role:

• Volume achievement : Responsible for achieving assigned primary and secondary sales objectives in the territory on monthly, quarterly and annual basis
• Coordination : Coordination with Supply, Marketing & CSD Depots ensuring continuous product availability across brand portfolio and ensuring zero business loss. Coordination with Excise for necessary approval of Label Registration, Permits, EVC's, C-Forms etc. Responsible for assessing existing market and identifying potential for future growth opportunities.
• Activation: Execute promotion activities and schemes designed for the respective brands including both on & off premise promotion & ensuring communication of new schemes to the outlets.
• Reports: Gathering market intelligence on competitor activities, reviewing & analyzing the market on a periodic basis, preparing weekly/ monthly reports highlighting sales figures. Responsible for the correct and timely submission of the claims.
• Mentoring: Mentoring a third-party team by reviewing Daily Reports towards achieving the business objectives
• Collection: Monitor collection across CSD and Para Military Experience / skills required: Qualification: MBA in Sales & Marketing Experience: 6 - 8 years experience in sales/ Worked in the Alco Bev or FMCG Industry Knowledge & skills: Business Growth & Sales Management Stakeholder & Institutional Relationship Management Business Development & Infrastructure Enhancement Best suited for someone who A commercially driven sales professional with strong institutional relationship management capabilities, operational expertise, and a demonstrated ability to deliver sustainable business growth.

Experience: 6 - 8 years experience in sales/ Worked in the Alco Bev or FMCG Industry

Qualification: MBA in Sales & Marketing

Knowledge & skills: Business Growth & Sales Management Stakeholder & Institutional Relationship Management Business Development & Infrastructure Enhancement

Best suited for someone who A commercially driven sales professional with strong institutional relationship management capabilities, operational expertise, and a demonstrated ability to deliver sustainable business growth.

Working with us Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one. We recognize and value performance, offering our people a highly competitive Rewards and Benefits package. Our purpose is crafting iconic drinks chosen for life's moments. And it's our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You'll work alongside people with different backgrounds, experiences and perspectives - challenging, supporting and learning from one another as one outstanding team. Together, we're constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you'll have the opportunity to contribute, make an impact and play your part in making life's moments mean a little more.

Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :Regular Primary Location:Guwahati Additional Locations : Job Posting Start Date : 2026-11-05

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life's moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you'll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you'll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You'll be empowered to learn, grow, thrive, and make a lasting impact.

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