Senior Manager - Commercial Digital Partner (RGM)

Diageo; Kaggalipura; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Diageo seeks an experienced Senior Product Manager to own the product strategy and lifecycle for commercial systems in Bangalore. You will lead end-to-end delivery of CRM/SaaS solutions and collaborate with Finance and Global Product teams to align technology with business goals.

The role requires 8–12 years in Product Management or Digital Transformation, with strong stakeholder management and ability to drive adoption. Occasional travel up to 10% is expected. Bangalore HO location.

Qualifications

• BE/B.Tech in Computer Science or related field.
• MBA from a reputed institute preferred.
• PMP, ITIL or Agile/Scrum certification preferred.

Responsibilities

• Own product strategy, roadmap and lifecycle for commercial products.
• Act as the Digital Product Owner for Commercial capabilities.
• Partner with Commercial, Finance and Global Product teams to identify opportunities and define technology solutions.
• Lead demand management, roadmap prioritisation and solution design aligned to business outcomes.
• Drive end-to-end delivery through internal teams and implementation partners.
• Own product adoption, governance, business value realisation and continuous improvement.
• Influence stakeholders and vendors to deliver high-quality solutions that meet business objectives.
• Travel up to 10% in a month.

Skills

Product Ownership

CRM/SaaS

Agile Delivery

Data Analysis

Stakeholder Mgmt

Education

BE/B.Tech (CS)

MBA

PMP/ITIL/Agile

Tools

Salesforce

SAP

CRM Systems

Job description

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the Function

Digital & Technology (D&T) is transforming how Diageo works, from how we source ingredients to how we connect with customers and consumers around the world. This is where data, technology and creativity come together to solve real business challenges and unlock new opportunities. Whether it’s building platforms, using data to drive decisions or shaping digital experiences, the work here has tangible impact across every part of our business. You’ll be part of a team that’s constantly learning, experimenting and pushing boundaries, with the freedom to explore new ideas and the support to turn them into reality.

Experience/skills required

• BE/B.Tech preferably in Computer Science or related discipline.
• MBA from a reputed institute (preferred).
• PMP, ITIL or Agile/Scrum certification preferred.

Essential Technical Skill Set

• Strong Product Management/Product Ownership experience for enterprise business applications.
• Deep understanding of Revenue Growth Management (RGM), Trade Promotion Management (TPM), Pricing, Spend management and other Commercial processes.
• Experience with CRM/Sales/Commercial applications and SaaS products, preferably within FMCG/CPG, preferably on Salesforce platform.
• Experience delivering end-to-end digital products from strategy and roadmap through implementation, adoption and continuous improvement.
• Strong understanding of enterprise platforms (SAP preferred), integrations and software development lifecycle.
• Experience working in Agile delivery models and managing cross-functional teams.
• Proven experience managing implementation partners, AMS vendors and delivery governance.
• Strong analytical, problem-solving and solution design capabilities.

Key criteria for the role

• Own the product strategy, roadmap and lifecycle for commercial products including TPM and eCostcard.
• Act as the Digital Product Owner and SME for Commercial and Revenue Growth business capabilities.
• Partner with Commercial, Finance and Global Product teams to identify opportunities and define technology solutions.
• Lead demand management, roadmap prioritisation and solution design aligned to business outcomes.
• Drive end-to-end delivery through internal teams and implementation partners.
• Own product adoption, governance, business value realisation and continuous improvement.
• Influence stakeholders and vendors to deliver high-quality solutions that meet business objectives.
• 8–12 years of experience in Product Management, Business Technology or Digital Transformation.
• Experience delivering Sales, Commercial, CRM or Revenue Growth applications within FMCG/Consumer Goods.
• Strong understanding of Trade Promotion Management, Pricing, Commercial Finance or Revenue Growth business processes.
• Proven experience owning enterprise applications across the complete product lifecycle.
• Strong stakeholder management and ability to influence senior business leaders.
• Experience managing implementation partners and application support vendors.
• Ability to translate business problems into scalable technology solutions.
• Strong planning, organisational and problem-solving skills with high attention to detail.
• Self-driven individual who can work independently and lead multiple initiatives simultaneously.

Success in this role will be demonstrated through

Being recognised as the trusted Digital partner for Revenue Growth Management or commercial processes. Driving product strategy and business outcomes rather than simply delivering projects. Building strong relationships with Commercial, finance and Global stakeholders. Influencing business decisions through product expertise and data-driven recommendations. Driving high standards of execution and accountability across vendor partners. Demonstrating ownership, resilience and proactive decision-making. Delivering measurable improvements in business adoption, user experience and operational efficiency. Bringing external best practices and innovation into the product roadmap.

Best suited for someone who

• Leads the initiative and drives change.
• Has ability to inspire confidence among the Business Users.
• Can build & maintain relationship with internal & external stakeholders.
• Is technically savvy.
• Is analytically oriented and great at problem solving.
• Will require travel upto 10% in a month.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type

Regular

Primary Location

Bangalore HO

Job Posting Start Date

2026-09-07

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

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