Assistant Manager – Category Marketing, Sports

JioStar; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

JioStar is seeking a Brand Manager in Mumbai to accelerate growth of light fans across marquee sports properties. You will shape audience insights, craft integrated campaigns, and execute end-to-end programs with cross-functional teams to drive viewership and engagement.

The role demands an MBA with 1–2 years in brand/consumer/growth marketing, strong analytical skills, stakeholder management, and a sports passion to capture evolving audience trends.

Qualifications

• MBA with 1–2 years post-MBA experience in brand/consumer/growth marketing.
• Experience managing integrated marketing campaigns and stakeholder management.
• Analytical, execution-oriented with cross-functional collaboration.
• Passion for sports and interest in fan behaviour and trends.

Responsibilities

• Own growth of the light fans cohort across key sports properties, driving reach and engagement.
• Develop marketing strategies and briefs; ensure alignment across owned, paid, digital, social and activation channels.
• Lead end-to-end campaign execution during tournaments and analyze performance for optimization.

Skills

Brand Marketing

Consumer Marketing

Growth Marketing

Stakeholder Management

Campaign Management

Education

MBA (Marketing)

Job description

The light fans of today are the core fans of tomorrow.

As a Brand Manager within the Sports Marketing team, you will be responsible for accelerating this journey by growing the reach and engagement of light fans across our marquee sports properties. This role combines consumer understanding, creative thinking and executional excellence to deliver marketing initiatives that drive viewership growth.

Sports fandom evolves in real time, and so must marketing. Success in this role will depend on your ability to identify opportunities as tournaments unfold, react quickly to audience and cultural signals, and translate those moments into impactful marketing interventions. You will work closely with teams across Programming, Research, Social, PR, Partnerships, Acquisition, Product, Distribution, Sales and Commercial functions to deliver business outcomes.

What you will do:

• Own the growth of the light fans cohort across key sports properties, driving both reach and depth of engagement. Develop a strong understanding of audience behaviour and identify opportunities to convert casual viewers into more engaged fans.
• Support the development of marketing strategies and communication plans aligned to business objectives. Create clear briefs for internal and external creative partners, articulating audience insights, consumer propositions and campaign direction. Ensure alignment of marketing initiatives across owned, paid, digital, social and activation channels.
• Drive end-to-end campaign execution, partnering with stakeholders across the organization to deliver impactful marketing programs. During tournaments, identify and act on opportunities arising from marquee clashes, player spikes, rivalry narratives, regional audience pockets, tournament turning points and audience engagement trends. Monitor performance against marketing and viewership objectives, recommend course corrections where required and continuously apply learnings to improve future campaigns.

What We Need:

• MBA from a reputed institute with 1–2 years of post-MBA experience in Brand Marketing, Consumer Marketing, Growth Marketing or a related function.
• You should have experience managing integrated marketing campaigns, strong consumer understanding, excellent stakeholder management skills and the ability to thrive in a fast-paced environment.
• The ideal candidate is analytical, highly execution-oriented and comfortable working across multiple teams.
• A passion for sports and a strong curiosity about fan behaviour, culture and emerging audience trends will be critical to success in this role.