Assistant Manager- Business Development- Chandigarh

Somany Ceramics Tiles; Chandigarh; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Somany Ceramics Tiles in Chandigarh invites an Assistant Manager – Business Development to drive growth by building relationships with architects, interior designers, consultants, and government bodies, generating project specifications, and expanding market reach across institutional and corporate segments.

You will coordinate with channel partners, prepare techno-commercial proposals, manage CRM, and track project pipelines.

Qualifications

• Experience in architect engagement, specification selling, and project business development.
• Strong network among architects, designers, consultants, contractors, institutional buyers, and government authorities.
• Excellent communication, negotiation, and CRM proficiency.

Responsibilities

• Drive business growth by identifying and converting opportunities across project, institutional, corporate and government segments.
• Build relationships with architects, interior designers, consultants, contractors, PMCs, and institutional decision-makers.
• Generate product specifications and approvals for ongoing/upcoming projects to create sustainable demand.
• Coordinate with channel partners to ensure timely responses, sampling, approvals, and project execution.

Skills

Architect engagement

Specification selling

Project sales

CRM proficiency

Negotiation skills

Relationship management

Education

MBA (Marketing) preferred

Graduate in any discipline with relevant industry experience

Tools

CRM systems

Microsoft Excel

PowerPoint

Business reporting tools

Job description

Assistant Manager – Business Development

Role Purpose

To drive business growth by developing and strengthening relationships with architects, interior designers, consultants, government bodies, institutions, and key influencers in the building materials ecosystem. The role focuses on generating project specifications, identifying new business opportunities, enhancing brand visibility, and contributing to revenue growth through strategic stakeholder engagement.

Key Responsibilities

Business Development & Market Expansion

• Drive business growth by identifying, developing, and converting opportunities across project, institutional, corporate, and government segments.
• Build and strengthen relationships with architects, interior designers, consultants, contractors, project management consultants (PMCs), and institutional decision-makers.
• Generate product specifications and approvals for ongoing and upcoming projects to create sustainable demand.
• Identify and develop opportunities for newly launched products through proactive engagement with architects, designers, and project stakeholders.
• Monitor market trends, competitor activities, pricing strategies, and customer requirements to support business planning and growth initiatives.

Key Account Management

• Manage and nurture relationships with key architects, institutional clients, government authorities, and corporate accounts.
• Develop long-term partnerships with influential stakeholders to enhance brand preference and project conversion rates.
• Collaborate with channel partners, dealers, and distributors to ensure seamless project execution and customer satisfaction.

Product Promotion & Brand Building

• Enhance brand visibility and market presence through regular interactions, presentations, product demonstrations, and specification meetings.
• Ensure effective product sampling and display at architect, designer, consultant, and institutional offices.
• Represent the organization at industry exhibitions, trade shows, building material expos, and networking events to promote products and generate leads.
• Conduct product awareness sessions and technical presentations for architects, designers, and project stakeholders.

Commercial & Project Coordination

• Prepare and submit techno-commercial proposals and quotations aligned with customer requirements and market competitiveness.
• Coordinate with internal stakeholders and channel partners to ensure timely response to customer requirements, sampling, approvals, and project execution.
• Support negotiations and commercial discussions while ensuring profitability and customer satisfaction.
• Track project progress and ensure timely conversion of specifications into business orders.

Database Management & Reporting

• Maintain an updated database of architects, designers, consultants, government departments, institutions, and key influencers.
• Ensure regular communication regarding new product launches, product updates, technical features, and company initiatives.
• Prepare periodic reports on project pipelines, business opportunities, specification activities, competition insights, and sales conversions.
• Utilize CRM systems and digital tools for lead management, opportunity tracking, and relationship management.

Education

MBA (Marketing) preferred; Graduate in any discipline with relevant industry experience may also be considered

Experience

4–7 years of experience in Business Development, Project Sales, Specification Sales, or Institutional Sales within the Building Materials, Tiles, Ceramics, Sanitaryware, Construction Materials, Paints, Adhesives, or allied industries

Desired Candidate Profile

• Proven experience in architect engagement, specification selling, and project business development.
• Strong network among architects, interior designers, consultants, contractors, institutional buyers, and government authorities.
• Sound understanding of building materials, project sales cycles, and channel ecosystem.
• Strong commercial acumen with experience in quotation management and business negotiations.
• Proficiency in CRM platforms, Microsoft Excel, PowerPoint, and business reporting tools.
• Excellent communication, presentation, relationship-building, and stakeholder management skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Willingness to travel extensively based on business requirements.

Key Competencies

Functional Competencies

• Business Development & Lead Generation
• Project Sales & Specification Management
• Key Account Management
• Architect & Designer Engagement
• Institutional & Government Sales
• Commercial Negotiation
• Channel Partner Coordination
• Market Intelligence & Competitor Analysis

Business Competencies

• Revenue Growth Orientation
• Customer-Centric Approach
• Strategic Relationship Management
• Opportunity Identification & Conversion
• Market Development
• Business Planning & Forecasting

Leadership Competencies

• Influencing & Networking Skills
• Stakeholder Management
• Ownership & Accountability
• Cross-Functional Collaboration

Behavioural Competencies

• Professional Conduct
• Result Orientation
• Effective Communication
• Adaptability & Resilience
• Analytical Thinking
• Initiative & Proactiveness
• Learning Agility
• Integrity & Ethical Practices

Technical Competencies

• CRM & Pipeline Management
• Proposal and Quotation Preparation
• Project Tracking & Reporting
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data Analysis and Business Reporting

Success Metrics

• Achievement of business development and project conversion targets.
• Number and value of project specifications generated and converted.
• Growth in architect, designer, consultant, and institutional network.
• Revenue contribution from project and institutional segments.
• New product specification and adoption rates.
• Key account retention and relationship effectiveness.
• Lead-to-conversion ratio and project pipeline growth.
• Timeliness and accuracy of reporting, CRM updates, and opportunity tracking.
• Brand visibility and engagement generated through industry events and stakeholder interactions.