Assistant General Manager Sales

Abt Industries; Coimbatore District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Abt Industries in Coimbatore seeks an experienced FMCG market development leader to establish Coimbatore as the benchmark market for the organization. You will design urban market development initiatives and study consumer behaviour to drive availability and demand across fresh, chilled, and ambient ranges.

The role requires significant experience in modern trade, distributor management and GTM model scaling, with the aim of expanding partnerships and leading the Coimbatore sales team to new

Qualifications

• 15 to 18 years of progressive experience in FMCG, Foods, Dairy, or Consumer Products.
• Significant experience in urban market development, modern trade, distributor management, and category growth.
• Demonstrated success in designing and scaling innovative go-to-market models
• Knowledge of the Coimbatore market/territory will be an added advantage

Responsibilities

• Establish Coimbatore as the benchmark market for the organization
• Improve the attractiveness and commercial effectiveness of retail touchpoint
• Design and execute differentiated urban market development initiatives
• Study consumer behaviour, buying patterns, competitive activity, and emerging trends
• Increase availability across Fresh, Chilled, and Ambient product categories
• Develop long-term strategic partnerships with the stakeholders
• Develop initiatives that increase retailer engagement and consumer demand .
• Lead and develop the Coimbatore sales team
• Develop initiatives that increase retailer engagement and consumer demand

Skills

Urban market development

Distributor management

Category growth

Go-to-market models

Sales team leadership

Job description

Role & responsibilities

• Establish Coimbatore as the benchmark market for the organization
• Improve the attractiveness and commercial effectiveness of retail touchpoint
• Design and execute differentiated urban market development initiatives
• Study consumer behaviour, buying patterns, competitive activity, and emerging trends
• Increase availability across Fresh, Chilled, and Ambient product categories
• Develop long-term strategic partnerships with the stakeholders
• Develop initiatives that increase retailer engagement and consumer demand .
• Lead and develop the Coimbatore sales team
• Develop initiatives that increase retailer engagement and consumer demand

Preferred candidate profile

• 15 to 18 years of progressive experience in FMCG, Foods, Dairy, or Consumer Products.
• Significant experience in urban market development, modern trade, distributor management, and category growth.
• Demonstrated success in designing and scaling innovative go-to-market models
• Knowledge of the Coimbatore market/territory will be an added advantage