Assistant Brand Manager

Vrb Consumer Products; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Veeba is seeking a sharp, self-driven Assistant Brand Manager to support its growing marketing function. This role requires strategic thinking and strong execution across brand planning, content, campaigns, agency management, and shoots. The ideal candidate understands brand building, social media, consumer behaviour, and fast-paced execution.

The candidate should have strong communication and project management skills, with a background in FMCG and digital marketing preferred.

Qualifications

• 23 years of brand management/marketing experience in FMCG, food, or consumer brands.

Responsibilities

• Support brand planning, content strategy, and campaign development.
• Conduct consumer research, competitive tracking, and category analysis.
• Manage the content calendar and ensure timely execution.
• Develop campaign ideas, product narratives, and communication routes.
• Support Veeba's digital presence across channels.
• Monitor trends, content performance, and audience behaviour.
• Coordinate with agencies, creators, and internal stakeholders.
• Support shoots and creator collaborations.
• Work with design, digital, trade, sales, and agency partners.
• Support governance, approvals, and asset management.

Skills

Social media

Digital marketing

Communication

Coordination

Project management

Analytical thinking

Consumer-first mindset

Attention to detail

Ownership

Job description

mindsetWe

JOB SUMMARY

we are looking for a sharp, self-driven Assistant Brand Manager to support Veeba's growing marketing function. This role requires strategic thinking and strong execution across brand planning, content, campaigns, agency management, and shoots. The ideal candidate understands brand building, social media, consumer behaviour, and fast-paced execution.

KEY RESPONSIBILITIES

Brand & Content Strategy

• Support brand planning, content strategy, and campaign development.
• Conduct consumer research, competitive tracking, and category analysis.
• Manage the content calendar and ensure timely execution.
• Develop campaign ideas, product narratives, and communication routes.

Social Media & Digital

• Support Veebas digital presence across channels.
• Monitor trends, content performance, and audience behaviour.
• Coordinate with agencies, creators, and internal stakeholders.
• Support shoots and creator collaborations.

Cross-functional Coordination

• Work with design, digital, trade, sales, and agency partners.
• Support governance, approvals, and asset management.

Qualifications & Skills

• 23 years of brand management/marketing experience in FMCG, food, or consumer brands.
• Strong knowledge of social media and digital marketing.
• Excellent communication, coordination, and project management skills.
• Analytical, consumer-first mind-set.
• Strong ownership and attention to detail.

Why Join Veeba?

• Be part of one of India's fastest-growing food brands.
• Work in a collaborative and high-performance culture.
• Gain exposure to end-to-end manufacturing finance and business partnering.
• Learn and grow through challenging assignments and cross-functional collaboration.