Art Director - Design & Ai

Mad Men Marketing India; Delhi; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Madverse is seeking a highly creative, hands-on Art Director with strong design sensibilities to turn concepts into compelling visuals across social, digital, branding and campaigns. You will work closely with the Creative Director and copywriters, and you must be an excellent designer.

You will lead craft from concept to delivery, develop visuals, moodboards and design systems, ensure brand consistency, and guide junior designers.

Qualifications

• Strong experience in art direction, graphic design or advertising design.
• An impressive portfolio demonstrating both conceptual thinking and visual execution.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Excellent understanding of typography, composition, colour, image manipulation and visual hierarchy.
• Experience developing campaign key visuals and adapting them across formats.
• Strong knowledge of digital-first and social media creative formats.
• Familiarity with AI image-generation and creative tools.
• Ability to work across multiple brands and visual styles.
• Strong communication, time management and collaboration skills.
• A genuine passion for design, advertising and emerging creative technology.

Responsibilities

• Translate creative briefs into distinctive visual concepts and design directions.
• Develop key visuals, moodboards, campaign identities, visual references and design systems.
• Explore multiple creative approaches before selecting the strongest direction.
• Collaborate with copywriters and strategists to ensure ideas and visuals work together.
• Bring fresh visual thinking to product launches, campaigns and always-on content.
• Design high-quality social media creatives, campaign assets, digital advertisements, carousels, presentations and brand communication.
• Create and refine layouts, typography, image treatments, compositions and visual storytelling.
• Develop master creatives that can be adapted consistently across formats and platforms.
• Ensure designs are visually impactful, polished and technically production-ready.
• Take responsibility for the craft and detailing of every assigned output.
• Understand brand guidelines and ensure consistent use of logos, colours and typography.
• Review design work for visual consistency, readability and attention to detail.
• Maintain quality across multiple executions without repetition.
• Identify and correct creative and technical issues before client presentation.
• Use AI tools for visual exploration, reference generation, image creation and creative experimentation.
• Integrate AI-generated elements with professional design and compositing.
• Refine AI outputs to meet advertising and brand standards.
• Explore emerging tools and techniques that improve creative possibilities and execution efficiency.
• Maintain human control over visual judgement, accuracy and final quality.
• Work closely with the Creative Director, designers, copywriters and account managers.
• Guide junior designers on execution, craft and visual problem-solving.
• Provide constructive feedback and help improve the quality of team output.
• Participate in brainstorming, campaign development and creative reviews.
• Support efficient allocation and completion of design work.
• Take responsibility for assigned projects from concept to final delivery.
• Follow Madverse's creative execution and quality-control processes.
• Understand briefs thoroughly and raise questions before execution.
• Manage timelines and communicate risks early.
• Ensure all final artwork is accurate, organised and ready for the intended platform.
• Reduce avoidable revisions through strong self-review and attention to detail.

Skills

Art direction

Graphic design

Advertising design

Tools

Adobe Photoshop

Adobe Illustrator

Job description

Art Director — Design & Ai

Company: Madverse

Location: Delhi NCR | Primarily work from office

Employment: Full-time

Reports to: Creative Director / Design Lead

Experience: Ideally 4–8+ years, with a strong hands-on design portfolio

About Madverse

Madverse is an AI-first integrated creative and communications ecosystem, bringing together strategy, design, content, technology and production to build impactful brand experiences.

We're looking for an Art Director who believes that great design is not simply about making things look good—it's about bringing strong ideas to life through exceptional visual execution.

The Role

We're looking for a highly creative, hands-on Art Director with exceptional design sensibilities, strong conceptual thinking and an obsession with craft.

You will translate creative ideas and campaign concepts into compelling visual worlds across social media, advertising, branding, digital platforms and integrated campaigns.

You'll work closely with the Creative Director, copywriters, designers, editors and account teams to create work that stands out.

This is a hands-on art direction role. You must be an excellent designer yourself.

Key Responsibilities

1. Art Direction & Visual Conceptualisation

• Translate creative briefs into distinctive visual concepts and design directions.
• Develop key visuals, moodboards, campaign identities, visual references and design systems.
• Explore multiple creative approaches before selecting the strongest direction.
• Collaborate with copywriters and strategists to ensure ideas and visuals work together.
• Bring fresh visual thinking to product launches, campaigns and always-on content.

2. Hands-On Design Execution

• Design high-quality social media creatives, campaign assets, digital advertisements, carousels, presentations and brand communication.
• Create and refine layouts, typography, image treatments, compositions and visual storytelling.
• Develop master creatives that can be adapted consistently across formats and platforms.
• Ensure designs are visually impactful, polished and technically production-ready.
• Take responsibility for the craft and detailing of every assigned output.

3. Brand Consistency & Design Quality

• Understand and follow brand guidelines, communication territories and client preferences.
• Ensure accurate use of logos, packaging, product imagery, colours and typography.
• Review design work for visual consistency, readability and attention to detail.
• Maintain quality across multiple executions without making the work repetitive.
• Identify and correct creative and technical issues before client presentation.

4. AI-Assisted Creative Execution

• Use AI tools for visual exploration, reference generation, image creation and creative experimentation.
• Integrate AI-generated elements with professional design and compositing.
• Refine AI outputs to meet real advertising and brand standards.
• Explore emerging tools and techniques that improve creative possibilities and execution efficiency.
• Maintain human control over visual judgement, accuracy and final quality.

5. Team Collaboration & Guidance

• Work closely with the Creative Director, designers, copywriters and account managers.
• Guide junior designers on execution, craft and visual problem-solving.
• Provide constructive feedback and help improve the quality of team output.
• Participate in brainstorming, campaign development and creative reviews.
• Support the efficient allocation and completion of assigned design work.

6. Ownership & Delivery

• Take responsibility for assigned projects from concept to final delivery.
• Follow Madverse's creative execution and quality-control processes.
• Understand briefs thoroughly and raise questions before execution.
• Manage timelines and communicate risks early.
• Ensure all final artwork is accurate, organised and ready for the intended platform.
• Reduce avoidable revisions through strong self-review and attention to detail.

What We're Looking For

• Strong experience in art direction, graphic design or advertising design.
• An impressive portfolio demonstrating both conceptual thinking and visual execution.
• Advanced proficiency in Adobe Photoshop and Illustrator.
• Excellent understanding of typography, composition, colour, image manipulation and visual hierarchy.
• Experience developing campaign key visuals and adapting them across formats.
• Strong knowledge of digital-first and social media creative formats.
• Familiarity with AI image-generation and creative tools.
• Ability to work across multiple brands and visual styles.
• Strong communication, time management and collaboration skills.
• A genuine passion for design, advertising and emerging creative technology.

What Will Set You Apart

• You can create an exceptional campaign key visual independently.
• You have strong image manipulation, compositing and retouching skills.
• You understand product-focused advertising and food or FMCG visualisation.
• You can work across playful consumer brands, premium visual identities and corporate communication.
• You bring original ideas rather than relying exclusively on references.
• You use AI intelligently while maintaining exceptional design craft.

What Success Looks Like

Within your first 90 days, we expect you to:

• Independently develop and execute high-quality campaign and social creatives.
• Improve design consistency and visual quality across assigned brands.
• Deliver master creatives with fewer revisions and stronger attention to detail.
• Effectively guide junior designers and contribute to team development.
• Integrate AI-assisted exploration into your regular creative process.
• Consistently meet agreed deadlines and quality standards.