Art Director – D2C / E-commerce Brand

Wellness Extract; Mohali; On-site; INR 2,800,000 - 3,800,000; Full time

Job summary

Wellness Extract is seeking a Design Lead to shape the visual direction of the brand across Amazon, the website, packaging, ads, social media, and other touchpoints. You will own strategy and hands‑on execution, building the creative function from the ground up and collaborating with Growth, Marketing, Content, and Leadership teams.

You will lead an in‑house team, manage external partners, and leverage AI‑driven workflows to accelerate speed, scalability, and impact, turning complex concepts

Qualifications

• 4–8 years of experience in creative or design roles.
• Strong portfolio demonstrating both creative thinking and execution capability.
• Experience with D2C, e‑commerce, wellness, consumer, or lifestyle brands preferred.
• Strong understanding of conversion‑focused and communication‑driven design.
• Proficiency in Adobe Creative Suite, Figma, and modern creative workflows.
• Experience managing or collaborating with teams, freelancers, and agency partners.
• Ability to simplify complex ideas into clear visual communication.
• High ownership mindset with the ability to thrive in fast‑moving startup environments.
• Proven ability to adapt and work proactively with AI‑driven creative workflows, automation, and scalable design systems.

Responsibilities

• Lead the creative direction and visual identity of the brand.
• Lead and oversee creative execution across Amazon, the website, ads, packaging, email, and social media.
• Improve communication clarity, engagement, and conversion through design.
• Partner with Growth and Marketing teams to drive performance‑oriented creative strategy.
• Build scalable design systems, workflows, and quality standards.
• Lead an in‑house creative team and manage external agency partners for performance marketing creatives.
• Brief, direct, and review video and motion content.
• Bring strategic thinking and creative problem‑solving beyond just execution.
• Leverage modern AI tools and evolving creative workflows to improve speed, scalability, and efficiency.

Skills

Creative thinking

Design execution

Brand understanding

Ownership mindset

Team leadership

Tools

Adobe Creative Suite

Figma

Job description

About the Role

We are looking for a Design Lead / Creative Lead who can combine strategic thinking with hands‑on execution. This is a high‑ownership role for someone who understands how design impacts customer understanding, communication clarity, brand perception, engagement, and conversions across digital platforms. You will work closely with Growth, Marketing, Content, and Leadership teams to shape the visual direction of the brand across Amazon, the website, ads, packaging, social media, and other customer touchpoints. Beyond execution, we are looking for someone who can identify creative opportunities, solve communication challenges through design thinking, and contribute strategically to brand and business growth. You will be stepping into a phase of real growth, with real ownership to build the creative function from the ground up.

What You'll Own

• Lead the creative direction and visual identity of the brand
• Lead and oversee creative execution across Amazon, the website, ads, packaging, email, and social media
• Improve communication clarity, engagement, and conversion through design
• Partner with Growth and Marketing teams to drive performance‑oriented creative strategy
• Build scalable design systems, workflows, and quality standards
• Lead an in‑house creative team and manage external agency partners for performance marketing creatives
• Brief, direct, and review video and motion content
• Bring strategic thinking and creative problem‑solving beyond just execution
• Leverage modern AI tools and evolving creative workflows to improve speed, scalability, and efficiency

What We're Looking For

• 4–8 years of experience in creative or design roles
• Strong portfolio demonstrating both creative thinking and execution capability
• Experience with D2C, e‑commerce, wellness, consumer, or lifestyle brands preferred
• Strong understanding of conversion‑focused and communication‑driven design
• Proficiency in Adobe Creative Suite, Figma, and modern creative workflows
• Experience managing or collaborating with teams, freelancers, and agency partners
• Ability to simplify complex ideas into clear visual communication
• High ownership mindset with the ability to thrive in fast‑moving startup environments
• Proven ability to adapt and work proactively with AI‑driven creative workflows, automation, and scalable design systems

You'll Thrive Here If You

• Think beyond aesthetics and execution
• Enjoy solving business and communication challenges creatively
• Can balance brand‑building with performance‑oriented thinking
• Like working in fast‑moving, high‑ownership startup environments
• Are comfortable leading people, managing external partners, and owning output quality end‑to‑end