Area Sales Manager - Ranchi - Ghadi | RSPL Ltd

RSPL Group; Ranchi; On-site; INR 600,000 - 900,000; Full time

Job summary

RSPL Group is seeking a strong sales leader for Jharkhand/Ranchi to drive sales growth, expand distribution, and elevate market execution across the territory. You will focus on achieving primary and secondary targets while building a high-performing team and expanding outlet coverage.

Responsibilities include appointing distributors, executing trade schemes, monitoring competition, and maintaining inventory levels to ensure product availability and strong customer relations across retailers and

Responsibilities

• Achieve primary and secondary sales targets.
• Appoint and develop distributors/business partners.
• Expand distribution reach and outlet coverage.
• Lead, coach, and develop the sales team.
• Execute trade schemes and promotional activities.
• Monitor competition, pricing, and market trends.
• Resolve distributor and retailer concerns.
• Prepare forecasts and maintain optimum inventory levels.

Job description

JOB PURPOSE

Drive sales growth, distribution expansion, market execution, and team performance in the assigned territory while achieving business objectives.

KEY RESPONSIBILITIES (KRAs) & KPIs

1. Sales Achievement

Achieve primary and secondary sales targets.

Drive volume and value growth.

Ensure product-wise target achievement.

KPIs: Primary Sales %, Secondary Sales %, Volume Growth %, Value Growth %, Target Achievement %

2. Distributor / Business Partner Management

Appoint and develop distributors/business partners.

Ensure profitability, stock management, and operational efficiency.

Resolve claims within defined timelines.

KPIs: Distributor Productivity, New Appointments, Claims Closure TAT, ROI, Outstanding Recovery %

3. Distribution Expansion & Market Coverage

Expand distribution reach and outlet coverage.

Improve market penetration and product availability.

Ensure beat plan adherence.

KPIs: Numeric Distribution, New Outlet Addition, Product Availability %, Market Coverage %, Beat Compliance %

4. Team Management & Capability Development

Lead, coach, and develop the sales team.

Conduct field visits and on-the-job training.

Drive productivity and engagement.

KPIs: Team Productivity, Coaching Days, Training Completion %, Attrition %, Performance Scores

5. Trade & Marketing Execution

Execute trade schemes and promotional activities.

Ensure merchandising and visibility standards.

Support marketing campaign implementation.

KPIs: Scheme Compliance %, Merchandising Compliance %, Program Effectiveness, Visibility Score

6. Market Intelligence & Competition Tracking

Monitor competition, pricing, and market trends.

Identify business opportunities.

Provide actionable market insights.

KPIs: Market Intelligence Reports, Opportunity Identification, Competitive Tracking

7. Customer Satisfaction & Complaint Resolution

Resolve distributor and retailer concerns.

Maintain strong customer relationships.

Improve service levels.

KPIs: Complaint Resolution TAT, Distributor Satisfaction, Retailer Engagement Score

8. Sales Planning & Inventory Management

Prepare forecasts and business plans.

Maintain optimum inventory levels.

Minimize stock-outs and improve stock rotation.

KPIs: Forecast Accuracy %, Stock Availability %, Inventory Compliance, Stock-out Incidents