Area Sales Manager - Dehradun

4751 Bacardi India Private Limited; Udham Singh Nagar District; On-site; INR 700,000 - 1,000,000; Full time

Benefits offered by this job

Health & Wellbeing

Insurance (Medical, Critical Illness,

Retirement/Pension Plan

Paid Time Off

Job summary

Bacardi India Private Limited in Uttarakhand region is seeking a results-driven Sales Manager to lead regional distribution and drive volume growth. You will collaborate with customers and distributors to deliver on forecasts, budgets, and brand visibility, while aligning with the AVPQPAP drivers and marketing activities.

The role requires strong negotiation, communication, and field sales experience, preferably in spirits or beverage sectors.

Qualifications

• Experience in field sales with proven results.
• Strong commercial acumen.
• English and local language proficiency.
• Experience in Spirits/Beverage industry preferred.
• Pro-active and goal-oriented.

Responsibilities

• Deliver results and achieve key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI).
• Deliver on Pictures of Success targets and work with customers/distributors to execute.
• Meet regional volume budgets and implement marketing activities with the marketing team.
• Ensure availability of Bacardi brands aligned with drivers and brand plans.
• Stay updated on current trends and identify improvements or new solutions.
• Collect and analyze information and prepare data and sales reports.
• Manage territory/channel/account performance with customers to meet forecasts and budgets.
• Act as the leading customer contact and build long-term relationships with customers/distributors/retailers.
• Communicate inputs for product/service improvements and resolve day-to-day questions/issues.

Skills

Strong communication

Regional knowledge

Networking skills

Negotiation

Field sales

Spirits experience

English & local language

Job description

Responsibilities

• Deliver results and excellence in execution
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
• Achieving Volume Budget of the region
• Achieve the Implementation of Marketing Activities like Promotions & Visibility Activations and execution to be done in line with the marketing team
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
• Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
• Collect and analyze information and prepare data and sales reports
• Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
• Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

Skills

• Skilled communicator with good presentation skills
• Strong commercial acumen and knowledge of the region
• Effective use of networking and interpersonal skills
• Strong negotiation skills and first-hand field sales experience
• The following experiences are preferred: Experience in the Spirits and/or Beverage Industry is a distinct advantage
• Proficiency in English & local language skills

Personal Qualities

• You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Leadership Agility

• Fearless, Family, Founder culture to the next level
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer and Diversity Statement

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe.

We promote a working environment where all employees are treated and rewarded fairly.

We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may fully or partially subsidized.
• Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.
• Join a world-class team. Recognized by Forbes as one of the World's Best Employers 2025

At Bacardi, we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!

BE FEARLESS We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.

Are you ready to unleash your potential?