Area Sales Executive - Kolkata

4751 Bacardi India Private Limited; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive pay package

Holiday and leave benefits

Retirement/Pension plan

Health & wellbeing programs

Job summary

Bacardi India Private Limited in Kolkata is seeking a results-driven field sales professional to drive off-trade growth of our premium portfolio. You will build strong distributor and retailer relationships, deliver on volume targets and execute promotions with the marketing team.

Candidate should have strong negotiation and presentation skills, be fluent in English and local language, and comfortable working in a fast-paced consumer goods environment.

Qualifications

• Experience in field sales with distributors/retailers.
• Strong negotiation and presentation skills.
• Fluent in English and local language.

Responsibilities

• Deliver results and excellence in execution.
• Achieve on NSV, gross margin and profitability targets.
• Meet Pictures of Success targets with customers/distributors.
• Execute promotions and visibility activities with the marketing team.
• Ensure Bacardi brand availability across the region.
• Stay updated on market trends and competitor activity.
• Collect data and prepare sales reports.
• Manage territory/channel performance monthly/quarterly.
• Act as lead customer contact and build long-term relationships.
• Gather inputs from customers for product/service improvements.

Skills

Field sales

Distributor relationships

Negotiation

Presentation skills

English & local language

Job description

YOUR OPPORTUNITY

Off-trade sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets. They can do this by crafting a lot of activations, brand advocacy sessions for the distributors and retailers.

ABOUT YOU

We are looking for primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.

RESPONSIBILITIES

• WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Deliver results and excellence in execution
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution. Achieving Volume Budget of the region
• Achieve the Implementation of Marketing Activities like Promotions & Visibility Activations and execution to be done in line with the marketing team
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
• Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
• Collect and analyze information and prepare data and sales reports
• Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
• Act as the leading customer contact, building effective long‑term relationships with customers / distributors/ retailers
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day‑to‑day operational questions/issues

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Skilled communicator with good presentation skills
• Strong commercial acumen and knowledge of the region
• Effective use of networking and interpersonal skills
• Strong negotiation skills and first‑hand field sales experience

The following experiences are preferred:

• Experience in the Spirits and/or Beverage Industry is a distinct advantage
• Proficiency in English & local language skills

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• You are Pro‑active, Goal‑oriented, and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self‑Awareness: You have high levels of self‑awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first‑time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

Disclaimer

Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best-in‑class, family‑friendly, and inclusive leave policies
• Additional Benefits The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

Join a world‑class team. Recognized by Forbes as one of the World's Best Employers 2025

We are a family‑owned spirits company with more than 160 years and seven generations of heritage. Our portfolio boasts more than 200 brands and labels including icons of today and of tomorrow. You could be part of this legacy. Are you ready to unleash your potential?

BE FEARLESS

We empower our teams to question, challenge and innovate. This means adopting an agile mindset, being comfortable with trying new things and taking risks, without being reckless.

BEHAVE LIKE FAMILY

We treat each other, and our communities, like family. We call each other “Primos” (Spanish for cousins) because being part of the family gives you the support you need to be the best you can be.

THINK LIKE A FOUNDER

The spirit of entrepreneurship is rooted in our legacy. We treat this business as if it was our own. We do the right thing for the business and take accountability for our work.

Bacardi is the world´s largest privately‑held international spirits company.

More than 8,000 people across the globe work toward a common purpose to Make Moments Matter. At Bacardi we are guided by our 3Fs culture of being Fearless, treating each other like Family, and having a Founders mentality. And have plenty of fun along the way!