Area Sales Manager - Dehradun

bacardi; Udham Singh Nagar District; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive pay package

Volunteer day

Retirement plan

Health & life insurance

Employee assistance

Inclusive leave policies

Job summary

Bacardi is seeking a results-driven sales professional in India to lead regional distribution, drive volume and profitability, and ensure strong execution of promotions and visibility. You will partner with distributors, analyze performance, and push the brand across key accounts to meet growth targets.

The role requires strong communication, negotiation, and market insight, with proficiency in English and local languages, and experience in the beverages sector.

Qualifications

• Excellent communication and presentation skills.
• Strong commercial sense with regional knowledge.
• Proven networking and interpersonal abilities.
• Solid negotiation and field sales experience.
• Experience in Spirits/Beverage industry is a plus.
• Proficiency in English and local language(s).

Responsibilities

• Deliver on financial targets: NSV, gross margin, overheads, profitability, ROI.
• Execute marketing activities like promotions and visibility.
• Manage territory/channel performance and forecast accuracy with distributors.
• Build long-term relationships with customers/distributors/retailers.
• Provide data and sales reports; respond to inquiries and issues.
• Stay updated on competitor trends and identify improvement opportunities.

Skills

Strong communicator

Commercial acumen

Networking skills

Negotiation skills

Beverage industry experience

English + local language

Job description

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Deliver results and excellence in execution
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
• Achieving Volume Budget of the region
• Achieve the Implementation of Marketing Activities like Promotions & Visibility
• Activations and execution to be done in line with the marketing team
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
• Stay update-to-date with current and competitors' trends to identify improvements or recommend new solutions
• Collect and analyze information and prepare data and sales reports
• Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
• Act as the leading customer contact, building effective long-term relationships with customers / distributors/ retailers
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Skilled communicator with good presentation skills
• Strong commercial acumen and knowledge of the region
• Effective use of networking and interpersonal skills
• Strong negotiation skills and first-hand field sales experience
• Experience in the Spirits and/or Beverage Industry is a distinct advantage
• Proficiency in English & local language skills

PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

• You are Pro-active, Goal-oriented, and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

• Compensation, Paid Time Off & Retirement: Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Health & Wellbeing: Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

The benefits /perks may vary d