Area Sales Manager - (Coimbatore)

ASSA ABLOY Global Solutions; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

ASSA ABLOY Global Solutions seeks an Area Sales Manager to drive ENOX brand retail sales in Coimbatore and surrounding territories. The role focuses on expanding the channel partner network, managing key accounts, and boosting secondary and tertiary sales by engaging architects, contractors, fabricators, OEMs, and dealers.

The ideal candidate has 8-10 years in retail building materials or related sectors, with strong relationships with architects and influencers.

Qualifications

• Graduate in any discipline.
• 8-10 years of total experience in retail building materials, hardware, or glass segments.

Responsibilities

• Achieve revenue targets for ENOX Retail business within the assigned territory.
• Evaluate performance of existing channel partners and identify gaps; share insights with the Regional Manager.
• Expand market presence by onboarding new channel partners aligned with company criteria.
• Lead demand generation initiatives across product categories through retail activations.
• Identify and engage key influencers including fabricators, carpenters, architects, contractors, and builders via regular training sessions and meets.
• Ensure timely collection of payments and support in effective working capital management.
• Drive brand visibility through territory-specific promotional activities and campaigns.
• Conduct structured product knowledge sessions for channel partner stakeholders.
• Increase secondary sales through improved counter presence, retail reach, and product visibility.
• Conduct regular market analysis to support forecasting and planning.
• Sound understanding of retail distribution in the building materials industry (hardware/glass segments preferred).
• Strong connect with local architects and influencers in the assigned geography.
• Professional discipline, work ethics, and ownership mindset.
• Excellent communication (verbal, written, presentation) and interpersonal skills.
• Organized, proactive, and driven with high execution capability.
• Proficiency in MS Excel and PowerPoint for reporting and presentations.
• Demonstrated ability to manage stakeholders and follow through till closure.

Skills

Channel Management

Sales Strategy

Relationship Building

Negotiation

MS Excel

PowerPoint

Retail Sales

Education

Bachelor's degree

Tools

MS Excel

PowerPoint

Job description

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Job Title: Area Sales Manager
Location: Coimbatore

Brand: ENOX (Retail)
Reports to: Regional Manager - South, ENOX

Position Summary

We are seeking an experienced Area Sales Manager to drive retail sales for the ENOX brand in designated regions of Coimbatore The role will focus on expanding business through a robust channel partner network, managing key accounts, and increasing secondary and tertiary sales by engaging with architects, contractors, fabricators, OEMs, and dealers.

Key Responsibilities

• Achieve revenue targets for ENOX Retail business within the assigned territory.
• Evaluate performance of existing channel partners and identify gaps; share insights with the Regional Manager.
• Expand market presence by onboarding new channel partners aligned with company criteria.
• Lead demand generation initiatives across product categories through retail activations.
• Identify and engage key influencers including fabricators, carpenters, architects, contractors, and builders via regular training sessions and meets.
• Ensure timely collection of payments and support in effective working capital management.
• Drive brand visibility through territory-specific promotional activities and campaigns.
• Conduct structured product knowledge sessions for channel partner stakeholders.
• Increase secondary sales through improved counter presence, retail reach, and product visibility.
• Conduct regular market analysis to support forecasting and planning.
• Sound understanding of retail distribution in the building materials industry (hardware/glass segments preferred).
• Strong connect with local architects and influencers in the assigned geography.
• Professional discipline, work ethics, and ownership mindset.
• Excellent communication (verbal, written, presentation) and interpersonal skills.
• Organized, proactive, and driven with high execution capability.
• Proficiency in MS Excel and PowerPoint for reporting and presentations.
• Demonstrated ability to manage stakeholders and follow through till closure.

Educational & Experience Requirements

• Graduate in any discipline.
• 8-10 years of total experience, preferably in retail building materials, hardware, or glass segments.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group

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As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.