Area Sales Manager - 3 Wheeler Electric Vehicles (EV)

VAAGN AUTO PVT. LTD.; Madurai District, Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Vaagn Auto Pvt. Ltd. is seeking an experienced Sales Manager 3-Wheeler EV to lead sales and business development for its electric three-wheeler business. The role focuses on driving growth, building dealer networks, and expanding market presence across assigned territories.

The candidate will manage a sales team, handle B2B customer relationships, coordinate with banks and NBFCs for financing, and drive channel partnerships to achieve monthly and annual targets.

Qualifications

• Experience in automobile sales, preferably EVs or commercial vehicles.
• Proven track record of meeting sales targets and building dealer networks.
• Understanding of vehicle financing, NBFC procedures, and banking coordination.
• Excellent communication, negotiation, leadership, and interpersonal skills.
• Strong CRM and business development capabilities.
• Ability to manage a sales team and work autonomously to achieve targets.
• Proficiency with MS Office, Excel, and sales reporting tools.

Responsibilities

• Develop and implement B2B sales strategies to meet targets.
• Drive sales through direct sales, dealerships, distributors, and channel partners for EV three-wheelers.
• Identify new business opportunities and expand market presence in Chennai and other territories.
• Generate leads, convert prospects to customers, improve sales performance.

Skills

Auto sales experience

Dealer network development

Customer relationship management

Leadership and team management

Negotiation skills

Travel willingness

MS Office, Excel, CRM tools

Sales reporting

Tools

MS Office

CRM tools

Excel

Job description

Vaagn Auto Pvt. Ltd. is seeking an experienced and result-oriented Sales Manager 3-Wheeler EV to lead sales and business development activities for its electric three-wheeler business. The candidate will be responsible for driving sales growth, developing dealer and channel networks, managing the sales team, building customer relationships, and expanding market presence across assigned territories.

Job Overview

The Sales Manager will develop and implement effective sales strategies (B2B) to achieve monthly and annual targets for electric three-wheelers. The role requires strong experience in automobile sales, dealer management, customer acquisition, commercial vehicle financing, and business development.

Key Responsibilities

1. Sales & Business Development

• Develop and implement sales strategies for B2B, to achieve monthly, quarterly, and annual sales targets.
• Drive sales of electric three-wheelers through direct sales, dealerships, distributors, and channel partners.
• Identify new business opportunities and expand market presence across Chennai and other assigned territories.
• Generate leads, convert prospects into customers, and improve sales performance.

2. Dealer & Channel Network Development

• Identify, appoint, and develop dealers, distributors, and channel partners.
• Build strong relationships with existing dealers and ensure consistent business growth.
• Monitor dealer performance, sales targets, inventory, and customer satisfaction.
• Explore opportunities to expand the dealership and Direct Selling Agent (DSA) network.

3. Customer Relationship Management

• Understand customer requirements and recommend suitable electric three-wheeler models.
• Explain vehicle features, benefits, pricing, warranty, and after-sales support.
• Maintain strong relationships with individual customers, fleet operators, commercial users, and institutional buyers.
• Address customer concerns and coordinate with internal teams to ensure customer satisfaction.

4. Vehicle Financing & Banking Coordination

• Coordinate with banks, NBFCs, and other financing partners to facilitate vehicle loans.
• Assist customers with loan applications, documentation, and financing requirements.
• Follow up on loan approvals and disbursements to ensure timely vehicle deliveries.
• Develop and maintain relationships with financing institutions to improve customer conversion rates.

5. Team Management & Performance Monitoring

• Lead, motivate, and guide the sales team to achieve business objectives.
• Set individual and team sales targets and conduct regular performance reviews.
• Train sales executives on product knowledge, sales techniques, negotiation, and customer handling.
• Monitor sales pipelines, lead conversion rates, and team productivity.

6. Market Research & Reporting

• Analyse market trends, customer preferences, competitor activities, and pricing strategies.
• Identify opportunities for market expansion and recommend appropriate sales initiatives.
• Maintain accurate records of leads, customer follow-ups, sales conversions, dealer performance, and financing status.
• Prepare and submit regular sales reports, forecasts, and business development plans to the Managing Director.

7. Documentation & Compliance

• Ensure proper documentation for vehicle sales, financing, and customer transactions.
• Ensure compliance with applicable vehicle registration, financing, company policies, and regulatory requirements.
• Coordinate with production, accounts, logistics, service, and other departments for smooth vehicle delivery and customer support.

Required Skills & Competencies

• Strong experience in automobile sales, preferably in electric vehicles (EVs), three-wheelers, or commercial vehicles.
• Proven track record of achieving sales targets and developing dealer networks.
• Good knowledge of vehicle financing, banking, and NBFC procedures.
• Excellent communication, negotiation, leadership, and interpersonal skills.
• Strong customer relationship management and business development capabilities.
• Ability to manage a sales team and work independently to achieve targets.
• Proficiency in MS Office, Excel, CRM tools, and sales reporting.
• Willingness to travel as required for dealer visits and business development.