Area Sales Manager

Sheela Foam Ltd; Rajkot; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sheela Foam Limited in Rajkot is seeking an Area Sales Manager to drive sales for Sleepwell and other brands within the region.

You will manage distributors and retailers, monitor performance, and execute promotions while ensuring brand standards. The role requires planning, data analysis, and strong stakeholder engagement across cross-functional teams on-site in Rajkot.

Qualifications

• Territory management and distributor/retailer relationship handling.
• Strong sales planning, negotiation and target achievement capabilities.
• Experience in trade marketing, in-store promotions, and merchandising is preferred.
• Ability to analyze sales data, prepare reports, and derive actionable insights.
• Effective communication, presentation and stakeholder management skills.

Responsibilities

• Manage and grow sales within the Rajkot territory for Sleepwell and other brands.
• Oversee distributor and retailer relationships to drive revenue.
• Monitor sales performance and implement effective sales strategies.
• Plan and execute promotional activities and merchandising.
• Collect market intelligence on competitors, pricing, and preferences.
• Prepare regular sales reports and ensure compliance with brand guidelines.

Skills

Territory management

Channel management

Distributor/retailer relationships

Sales planning

Negotiation

Trade marketing

Merchandising

Sales data analysis

Reporting

Stakeholder management

Leadership of field teams

Communication & presentation

Education

Bachelor’s degree in Business/Marketing or related field

MBA or equivalent qualification (advantage)

Job description

Company Description

Sheela Foam Limited is India’s leading manufacturer of PU foam and mattresses, best known for its flagship brand Sleepwell and other trusted brands like Kurl-on. With over five decades of experience, the company is recognized for technological innovation, high-quality manufacturing, and customer-focused solutions. Headquartered in Noida, India, Sheela Foam operates 18+ advanced manufacturing plants across India, Spain, and Australia, maintaining strong quality and environmental standards. Its products are distributed through more than 20,000 retail touchpoints across India, supported by a robust pan-India sales and distribution network. Guided by core values of Integrity, Humility, Innovation, Accountability, and Customer Orientation, Sheela Foam is also the first mattress and home comfort products company in India to be listed on the stock exchanges.

Role Description

This is a full-time, on-site Area Sales Manager role based in Rajkot. The Area Sales Manager will be responsible for managing and growing sales within the assigned territory, driving revenue and market share for Sleepwell and other Sheela Foam brands. Daily responsibilities include overseeing distributor and retailer relationships, monitoring sales performance, and implementing sales strategies to achieve targets. The role involves planning and executing promotional activities, ensuring effective merchandising, and collecting market intelligence on competitors, pricing, and customer preferences. The Area Sales Manager will work closely with cross-functional teams, prepare regular sales reports, and ensure adherence to company policies, service standards, and brand guidelines.

Qualifications

• Proven skills in territory management, channel management, and distributor/retailer relationship handling.


• Strong sales planning, negotiation, and target achievement capabilities.


• Experience in trade marketing, in-store promotions, and merchandising in FMCG or consumer durables is preferred.


• Ability to analyze sales data, prepare reports, and derive actionable insights.


• Effective communication, presentation, and stakeholder management skills.


• Ability to lead, motivate, and guide field sales teams toward performance goals.


• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent qualification is an advantage.


• Prior experience in area/territory sales management, preferably in mattresses, home comfort, or allied consumer product categories.


• Comfortable working on-site in Rajkot, with willingness to travel within the assigned territory as required.