Area Sales Manager

Basic Enterprises; Mumbai, Bengaluru, Delhi; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Basic Enterprises in Mumbai leads a dynamic sales team focused on home loan distribution through DSAs. As Area Sales Manager, you will drive growth by mentoring DSAs and RMs, optimizing channel performance, and ensuring timely loan closures.

You will collaborate with internal Credit and Operations teams to streamline processes, monitor targets, and provide market feedback to leadership to expand the DSA network.

Qualifications

• Five years of sales experience in home loans or financial services.
• Experience in managing and motivating DSA agents and channel partners.
• Bachelor's degree in Business, Finance, Marketing, or a related field.
• Excellent verbal and written communication skills.

Responsibilities

• Achieve and exceed home loan sales targets through the DSA channel.
• Recruit, onboard, and train DSA partners and agents.
• Manage and monitor Relationship Managers and ensure task completion.
• Build strong, long-term relationships with DSAs and customers.
• Collaborate with internal teams to process loan applications efficiently.

Skills

DSA management

Sales

Relationship building

Communication skills

Market analysis

Education

Bachelor's degree in Business, Finance, Marketing, or related field

Job description

Job Title: Area Sales Manager (ASM) - DSA Channel (Home Loans)
Location: Bangalore/Hyderabad/Mumbai/Pune/Gurgaon
Reports To: Regional Sales Manager

Job Overview:
The Area Sales Manager (ASM) for the DSA (Direct Sales Agent) Channel will be responsible for driving home loan sales through a network of direct sales agents and Relationship Managers (RMs). This role involves managing and getting work done through RMs, maintaining strong DSA relationships, meeting DSAs on a daily basis, providing market feedback to the RSM and above to create better opportunities for agents, and tracking RM performance on a daily basis. The ASM will work closely with both the internal sales team and external DSA partners to grow the business and meet organizational goals.

Key Responsibilities:

1. Sales Target Achievement:

• Achieve and exceed monthly, quarterly, and annual home loan sales targets by effectively managing the DSA channel.
• Ensure that DSAs meet their targets by providing them with necessary support and resources.

1. DSA Recruitment & Onboarding:

• Recruit and onboard new DSA partners to expand the sales network.
• Conduct training sessions to onboard and continuously educate DSA agents about home loan products, processes, and compliance standards.

1. RM Management & Supervision:

• Drive business outcomes by effectively managing Relationship Managers (RMs) and ensuring timely completion of assigned tasks and targets.
• Conduct daily monitoring of RM activities, review progress against targets, and provide guidance to resolve bottlenecks and performance gaps.

1. DSA Relationship Management:

• Build and maintain strong, long-term relationships with DSA agents to encourage consistent business.
• Meet DSAs on a daily basis to understand their challenges, provide on-ground support, and ensure smooth processing of home loan applications.

1. Lead Generation & Conversion:

• Collaborate with DSAs to generate leads and drive conversions of prospects into home loan customers.
• Monitor the DSA agents' lead generation efforts, ensure quality control, and help close high-value deals.

1. Market Analysis & Strategy:

• Analyze the performance of DSAs in the region, provide guidance to improve sales outcomes, and relay market feedback to the RSM and senior leadership to create better business opportunities for agents.
• Implement strategies to boost market penetration for home loans and identify opportunities for growth.

1. Sales Performance Monitoring:

• Monitor and track the daily activities and performance of RMs, ensuring tasks are completed, targets are on track, and accountability is maintained.
• Provide regular performance feedback and set action plans to address performance gaps.

1. Compliance & Risk Management:

• Ensure that all home loan applications processed by DSAs are compliant with company policies and regulatory requirements.
• Identify and mitigate risks related to DSA activities, loan documentation, and customer interactions.

1. Collaboration with Internal Teams:

• Work closely with internal teams (Credit, Operations) to ensure smooth processing of loan applications from DSA leads.

1. Reporting & Documentation:

• Provide regular updates to the senior management on DSA performance, sales achievements, challenges, and market trends.
• Ensure accurate reporting of all sales activities and pipeline data.

Key Skills and Qualifications:

• Experience: 5 years of experience in sales in home loans or financial services. Prior experience with managing team and working with DSA agents is required.
• Education: Bachelors degree in Business, Finance, Marketing, or a related field.
• Sales Expertise: Strong sales skills and a proven track record of meeting or exceeding targets, especially in financial products like home loans.
• DSA Management: Experience in managing and motivating DSA agents or channel partners.
• Communication Skills: Excellent verbal and written communication skills to build relationships with DSA agents and customers.
• Product Knowledge: Deep understanding of home loan products, processes, documentation, and industry regulations.