Area Sales Manager

Varthana; Mohali, Ahmedabad District, Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Varthana in Mohali, Punjab is seeking an ASM Area Sales Manager to drive business through DSAs, building and scaling partnerships in secured lending for mortgage and school funding. The role requires extensive travel, strong channel management, and alignment with credit and compliance policies.

You will lead onboarding, manage relationships, hit monthly targets, monitor funnel metrics, and train partners to present compelling loan options to schools and institutions.

Qualifications

• 3-8 years of NBFC/BFSI sales experience.
• LAP/Mortgage Loans experience.
• School financing knowledge.
• Proven DSA/channel partnership management.

Responsibilities

• Identify, onboard and activate new DSAs across geographies.
• Manage and grow relationships with DSAs and key accounts.
• Drive monthly disbursement targets across Mortgage and School loans.
• Ensure high-quality files and coordinate with credit/legal/ops for turnaround.
• Track market opportunities in education financing and secured lending.
• Train DSAs on product features, documentation, and pitch.

Skills

DSA channel management

Relationship management

Negotiation skills

Travel readiness

Secured lending knowledge

Market development

Education

MBA (preferred)

Graduate/Postgraduate

Job description

Role Summary

ASM Area Sales Manager The ASM Area Sales Manager (ASM) will be responsible for driving business through Direct Selling Agents (DSAs) by building, managing, and scaling high-performing partnerships. The role requires deep expertise in secured lending products (Mortgage Loans / School Funding) and the ability to travel extensively to acquire, activate and manage partner relationships.

Key Requirements

• 3-8 years of experience in NBFC/BFSI sales


• Loan Against Property (LAP) / Mortgage Loans


• School/Education Institution Financing


• Proven track record of managing DSA/channel business

Key Responsibilities

1. 1. DSA Channel Development Identify, onboard, and activate new DSAs across assigned geographies Build a strong pipeline of quality sourcing partners Ensure alignment of DSAS with company credit and compliance policies


2. 2. Relationship Management Manage and grow relationships with existing DSAs and key accounts Act as the single point of contact for partner queries and escalations Drive partner engagement through regular visits and performance reviews


3. 3. Business Growth & Targets Achieve monthly and quarterly disbursement targets Drive sourcing of Mortgage Loans (LAP/Home Loans) and School/Institution Loans Monitor funnel metrics: login sanction disbursement


4. 4. Credit & Quality Control Ensure sourcing of high-quality files with strong underwriting basics Coordinate with credit, legal, and operations teams for faster turnaround Maintain portfolio quality and minimize delinquency


5. 5. Market Intelligence Track competitor offerings, pricing, and DSA commission structures Identify new opportunities in education financing and secured lending segments


6. 6. Training & Enablement Train DSAs on product features, documentation, and pitch Conduct field visits and joint customer meetings

Skills

• Strong relationship management and negotiation skills


• Good understanding of credit policies and documentation


• Target-driven with strong execution capability


• Ability to work in a fast-paced, field-intensive role


• Willingness to travel extensively (70-80%)


• Strong local market knowledge


• Graduate/Postgraduate in any discipline (MBA preferred)

Key Performance Indicators (KPIs)

• Monthly disbursement volumes


• Active DSA count & productivity per DSA


• Login-to-disbursement conversion ratio
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• Portfolio quality (bounce rates, delinquency)