Area Sales Manager

Thrive Gene Private Limited; Indore District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Thrive Gene Private Limited in India is seeking a Territory Manager - Sales to drive growth in a defined territory for seed products. You will develop territory plans, manage the sales cycle from prospecting to closing, and build strong customer relationships with farmers, distributors and agribusinesses.

The role emphasizes market analysis, collaboration with marketing, and achieving revenue targets across monthly, quarterly and annual horizons.

Qualifications

• Bachelor’s degree in Agriculture, Agronomy, Business Admin or related field.
• 5+ years in agricultural seeds sales with a proven track record.
• Ability to travel extensively within the territory.

Responsibilities

• Develop and implement a territory-specific sales plan aligned with the overall strategy.
• Identify and target key customers to drive seed sales.
• Manage full sales cycle from prospecting to closing deals and maintain relationships.
• Build strong relationships with customers and conduct site visits for needs assessment.
• Collaborate with marketing to create territory-specific promotions and materials.
• Achieve and report on monthly, quarterly and annual targets and KPI’s.
• Educate customers on product usage, benefits and best practices through demos and trainings.
• Work with cross-functional teams to ensure timely delivery of products and services.
• Monitor market trends and competitor activity to adjust strategies.

Skills

Sales

Negotiation

Relationship building

Analytical skills

CRM proficiency

Communication

Independence

Time management

Travel ready

Problem solving

Education

Bachelor’s in Agriculture

Master’s or certifications

Tools

CRM software

Sales reporting tools

Job description

The Territory Manager - Sales will be responsible for driving sales growth and managing customer relationships within a designated territory for a leading seeds company. This role involves executing sales strategies, expanding the customer base, and achieving revenue targets. The ideal candidate will have a strong background in agricultural sales, excellent communication skills, and a deep understanding of the seeds market.

Key Responsibilities:

Sales Strategy & Execution:

• Develop and implement a territory-specific sales plan in alignment with the company's overall sales strategy.
  
• Identify and target key customers, including farmers, distributors, and agribusinesses, to drive sales of the company’s seed products.
  
• Manage the entire sales cycle from prospecting to closing deals, ensuring customer satisfaction and long-term relationships.
  

Customer Relationship Management:

• Build and maintain strong relationships with existing and potential customers to understand their needs and provide tailored solutions.
  
• Conduct regular visits to customer sites (farms, distributors, etc.) to assess needs, demonstrate products, and provide technical support.
  
• Address customer inquiries and resolve issues in a timely and professional manner, ensuring a high level of customer service.
  

Market Analysis & Business Development:

• Conduct market research to identify new business opportunities, emerging trends, and competitive activities within the territory.
  
• Monitor market conditions, competitor products, and customer preferences to adjust sales strategies accordingly.
  
• Collaborate with the marketing team to develop promotional materials and campaigns tailored to the territory.
  
• Achieve or exceed monthly, quarterly, and annual sales targets for the territory.
  
• Track and report on sales performance, including revenue, profit margins, and market share, using CRM and other sales tools.
  
• Provide regular updates to the Regional Sales Manager on sales activities, customer feedback, and market conditions.
  

Product Knowledge & Training:

• Stay informed about the company’s seed products, including their features, benefits, and competitive advantages.
  
• Educate customers and distributors on product usage, benefits, and best practices through presentations, demos, and training sessions.
  
• Attend industry events, trade shows, and conferences to represent the company and enhance product knowledge.
  
• Work closely with cross-functional teams, including marketing, agronomy, and supply chain, to ensure seamless delivery of products and services.
  
• Collaborate with other Territory Managers to share insights, strategies, and best practices for sales success.
  
• Participate in regular sales meetings and training sessions to stay updated on company policies, product updates, and industry trends.
  

Budget Management:

• Manage the territory’s sales budget, including travel, promotional activities, and customer incentives.
  
• Ensure that all sales activities are conducted within the allocated budget and maximize the return on investment.
  

Requirements

Qualifications:

• Education: Bachelor’s degree in Agriculture, Agronomy, Business Administration, or a related field. A Master’s degree or relevant certifications in sales or agribusiness is a plus.
  
• Experience:
  • 5+ years of experience in agricultural sales, preferably within the seeds industry.
    
  • Proven track record of achieving or exceeding sales targets.
    
  • Experience in managing a sales territory and working independently.
    
• Skills:
  • Strong understanding of the seeds market and agricultural practices.
    
  • Excellent sales, negotiation, and relationship-building skills.
    
  • Strong analytical skills with the ability to interpret market data and trends.
    
  • Proficiency in CRM software and sales reporting tools.
    
  • Ability to travel extensively within the territory.
    
• Results-driven and goal-oriented.
  
• Strong communication and interpersonal skills.
  
• Ability to work independently and manage time effectively.
  
• Problem-solving and decision-making abilities.
  
• Customer-focused with a commitment to delivering high-quality service.
  
• Competitive salary with performance-based incentives.
  
• travel allowance.
  
• Professional development and career advancement opportunities.