Area Sales Manager -

Bisani Brothers; Gorakhpur District, Lucknow, Prayagraj; On-site; INR 700,000 - 1,100,000; Full time

Job summary

MyCredAxis is seeking an Area Sales Manager to lead sales operations across an assigned area in Uttar Pradesh. You will own area performance, mentor TSMs/Sales Executives, and develop strategies to expand territory and drive revenue.

The role requires strong leadership, field sales experience, and a proven track record of achieving targets in FinTech or related sectors. Travel across the area is expected with collaboration across Operations, HR, Product, and Sales.

Qualifications

• 4 to 8 years of experience in Sales/Business Development.
• Strong experience in FinTech, Payments, Lending, Telecom, Consumer Finance or SaaS preferred.
• Proven experience managing multiple sales teams / managers.

Responsibilities

• Own overall sales performance for the assigned area.
• Develop and execute area-level sales strategies to achieve business objectives.
• Manage and mentor TSMs, Team Leaders and Sales Executives.
• Set area-wise targets and ensure consistent achievement.
• Monitor team productivity, sales funnel, conversions and market coverage.
• Identify new markets, customer segments, merchants and business opportunities.
• Drive customer and merchant acquisition through field and channel sales.
• Build and strengthen local partner/channel networks.
• Conduct regular market visits and review competitor activity.
• Coach managers and sales teams on product knowledge, sales techniques and objection handling.
• Analyze daily/weekly/monthly sales reports and implement corrective actions.
• Ensure effective lead management and timely follow-up.
• Coordinate with Operations, HR, Product and other internal teams for smooth execution.
• Escalate operational issues and ensure timely resolution.
• Share market insights and growth opportunities with senior management.
• Ensure the sales organization follows company policies, privacy requirements and responsible-selling practices.

Skills

Area Sales Management

Team Leadership

TSM Management

FinTech Sales

Field Sales

Business Development

Revenue Growth

Territory Expansion

Customer Acquisition

Channel Management

Sales Strategy

Target Achievement

Performance Management

Leadership

Education

Graduate, Business Administration

Job description

Job description

MyCredAxis is looking for a dynamic and experienced Area Sales Manager (ASM) to lead sales operations and business growth across an assigned area.

The ASM will be responsible for overall area performance, team leadership, territory expansion, revenue growth, sales strategy and execution.

The ideal candidate should have strong experience in managing TSMs / Team Leaders / Field Sales teams and a proven track record of achieving business targets.

Key Responsibilities

• Own overall sales performance for the assigned area.
• Develop and execute area-level sales strategies to achieve business objectives.
• Manage and mentor TSMs, Team Leaders and Sales Executives.
• Set area-wise targets and ensure consistent achievement.
• Monitor team productivity, sales funnel, conversions and market coverage.
• Identify new markets, customer segments, merchants and business opportunities.
• Drive customer and merchant acquisition through field and channel sales.
• Build and strengthen local partner/channel networks.
• Conduct regular market visits and review competitor activity.
• Coach managers and sales teams on product knowledge, sales techniques and objection handling.
• Analyze daily/weekly/monthly sales reports and implement corrective actions.
• Ensure effective lead management and timely follow-up.
• Coordinate with Operations, HR, Product and other internal teams for smooth execution.
• Escalate operational issues and ensure timely resolution.
• Share market insights and growth opportunities with senior management.
• Ensure the sales organization follows company policies, privacy requirements, customer consent and responsible-selling practices.

Products

The ASM will help drive business growth for relevant MyCredAxis products, including:

• Credit Report
• FD Credit Card
• UPI AutoPay
• Device Lock & Control

The candidate must ensure that products are communicated accurately and only according to approved product terms and customer eligibility.

Candidate Profile

4 to 8 years of experience in Sales / Business Development.

Strong experience in FinTech, Payments, Lending, Telecom, Consumer Finance or SaaS preferred.

Proven experience managing multiple sales teams / managers.

Strong track record of achieving area/territory sales targets.

Excellent leadership, communication and negotiation skills.

Strong analytical and problem-solving abilities.

Experience in field-sales and market expansion.

Strong knowledge of sales planning, reporting and performance management.

Ability to work in a fast-paced, target-driven environment.

Willingness to travel across the assigned area as required.

Key Skills

Area Sales Management | Team Leadership | TSM Management | FinTech Sales | Field Sales | Business Development | Revenue Growth | Territory Expansion | Customer Acquisition | Channel Management | Sales Strategy | Target Achievement | Performance Management | Leadership

Responsible & Compliant Selling

My Cred Axis believes in responsible, transparent and customer-first selling.

All sales activities must follow customer-consent requirements, privacy guidelines, eligibility criteria and approved product terms. False or misleading commitments regarding approval, credit limits, rates or product benefits are strictly discouraged.

Qualifications & Details

• Qualifications: Graduate, Business Administration, or a related field
• Experience: 5 to 10 years
• Role: Area Sales Manager (B2B)
• Location: - U.P
• Industry Type: FinTech, Payments, Lending, Telecom, Consumer Finance or SaaS preferred
• Department: Sales & Business Development
• Employment Type: Full Time, Permanent
• Role Category: Enterprise & B2B Sales
• Education: Any Graduate, Any Postgraduate

Contact

Contact : Shama - 9371649538

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